When was the last time you bought anything cause of a newspaper ad?
Not in a while. This is why content marketing is important.
As social media becomes the focal point of our daily lives, content marketing is the new bridge to reach your customers.
But before everything, we must understand what content marketing is.
What Is Content Marketing in simple words, and Why Is It Important?
At its very core, content marketing is about creating interest for a product or service rather than just explicitly promoting a brand. Gone are the days of extreme salesmanship. Currently, marketing has taken a more subtle drive, for example.
Now most companies will focus on creating value for their product instead of just selling the product. However, creating value is a rather rigorous process. Value isn’t built in a day or with just one post.
To establish your content marketing strategy, you must consider specific vital components.
According to the content marketing institute, content marketing is focused on being-
It can be very tempting to Bombard your audience with too much content. But carefully planned out content is what takes it home.
To understand how content marketing can transform your business. You need to understand how customers actually interact with content marketing.
What is a content marketing funnel?
Not every single person who encounters your business will turn into an actual customer. However, a content marketing funnel can optimize the process of bringing loyal customers to your business.
The content marketing funnel can also be referred to as the buyer’s journey. As the name suggests, a buyer’s journey signifies how a customer’s awareness leads to purchase.
But the purchase is not our actual goal. Our goal is to turn every customer into a brand ambassador. Where they will promote and advocate your brand. Overall, you need to remember that customer retention is cheaper and better for your brand.
Content marketing helps you deliver fresh and relevant content to your customers. Which in terms makes them stick around. The buyer’s journey creates a personalized experience for your brand.
Check out this infographic that helps visualize this idea for better understanding. Remember, not everyone that sees your content will buy from you. But those who do need to become your advocates.
What is a content marketing plan?
Content marketing is about being able to tell a story.
As you progress with your brand, you will realize that certain posts do better than others. However, some posts will not capture your audience at all.
These types of valuations create the pillar for a good content marketing plan. A content marketing plan is how your company presents itself to the customers.
It can be very easy to get lost in the content marketing jungle. But a good plan will work as a road map to ensure your vision makes your customers. Therefore, making your efforts count.
On the other hand, a content marketing plan will help your team visualize the brand. This helps employees feel grounded in their work and aligned with the brand’s views.
After extensively researching your customers and figuring out your content plan, your brand will set up a calendar. This calendar will help you track posts, mark important dates, and keep tabs on performance.
It is best to remember that evaluation and statistics are your best friend. Critically analyze why you’re content it’s performing the way that it is. Realize what you can do better and what works.
How to do content marketing? What to know before starting
Content marketing depends on the target audience and what goal you’re trying to achieve.
For example, let’s say you have a brand that sells sunscreen. What type of content would you make?
Additionally, it is not enough to post your product. You have to give your customers relevant information. Information on sun damage and UV Protection has value to your customer.
By posting this content, you can build trust with your customer and create relevance for your product. There are many forms of content. It is essential to analyze what type of content your buyer prefers to consume.
It is better not to put all of your eggs in one basket and spread out your content. You can employ a rabbit hole system, where the audience can find increasingly in-depth content.
To illustrate, the customer can find your business through search engines or social media and move up to more content like Ebooks, white papers, reports, and case studies.
This type of spread can engage your customer and meet them where they are.
We will be talking about multiple types of content.
Did you know 60% of buyers start their buyer’s journey through a search engine?
This is where blog posts can showcase your products or services to any interested customer. Additionally, Blog posts allow for cross-promotion that feels more organic.
For example, your company sells hair care products. You can create something that educates people on practices and ingredients. As well as showcase your products. Leveraging SEO can help create a more coherent and targeted content stream that adds value and orientation to your business.
However, if your marketing team doesn’t have adequate SEO knowledge, it is advisable to hire someone with expertise.
in the current social media landscape, video content is king.
Which platforms like TikTok and YouTube are leading the market, people want to see instant, organic, and value enriched video content. Consequently, photo-sharing platforms like Instagram have also remodeled their algorithm to push video-based content.
Video content can also help humanize your brand and make it more palatable to your ideal customer. Like Vat19 and Buzzfeed, companies managed to create a complete persona through their video-forward content marketing strategy.
Although, notably, long-haul videos may not be the answer to all your problems. Try experimenting with shorter videos like Instagram reels and YouTube shorts for best results.
when it comes to shareable content, infographics are a top priority.
Use infographics to educate and enrich your customer’s social media experience. It is better to use minimal text and let the graphics do the speaking. Infographics can also help spice up your content.
Use colors, fonts, and aesthetics that fit your target audience. Remember, with infographics and other visual content, less is more.
White paper and case study
in recent years more customers are passionate about making informed decisions. They wish to know about the product they’re investing in and know about the industry.
This is where adding white paper and case studies to your content marketing campaign can solidify you as a thought leader.
Aim to enrich your customer’s experience which case studies that are rooted in authenticity. White papers can help position your brand as a thought leader. Be sure to have accurate and precise information.
It may be tempting to warp the data to your benefit. But remember, the Internet doesn’t forget. Authencity will get you further than brand promotion in these cases.
Workbooks and templates
this type of content marketing strategy doesn’t take center stage but creates a measurable value to your customers. Aim to develop timely and relevant material for your audience.
Make sure the material is designed to be printed or used digitally without any hamper. Avoid excessively promoting your brand within the workbook or template. Remember, the goal is to integrate your brand into the buyer’s lifestyle.
What is content marketing examples: types of content marketing
Now that we have figured out what content marketing is in digital marketing. Let’s talk about some of the prominent content marketing types.
What is digital content marketing?
Digital content marketing is all about creating and distributing valuable content to an online audience. Most of the world is online; brands cannot ignore digital media.
Through eye-catching visual content, a brand can reach its target audience and impact their lives. The versatility of the Internet allows for all businesses to create and foster a digital presence.
We will talk about various digital marketing mediums to better help you navigate these subsections. And figure out which mediums work the best for your business.
What is organic content marketing?
Organic content marketing is perhaps one of the most important things that you can do for your business. As mentioned in the name, organic content marketing is all about making your customer come to you.
For the uninitiated, there are two types of content marketing. Organic and paid. For paid content marketing, your business might have a faster audience true boosted posts and paid tools. However,
organic content marketing always has better customer retention. Organic content marketing allows your ideal customer to find you.
Given its very nature, organic marketing takes a bit of time. It requires you to plan out your content and clean your data meticulously. Now depending on your opportunity cost, most businesses do it makes off paid and organic marketing.
Well, after a certain point, paid marketing can you hold exceptional results. It is advisable to focus more on organic marketing to give you authentic customers and a better SEO.
Content is king when your approach is organic content marketing. Be sure to have a variety of content that emphasizes real-time engagement. Remember, organic marketing is a lot of work, but it will be worth it in the end.
What is content curation marketing?
We have talked about how transparency is one of the supreme virtues in business. A brand can be transparent by presenting correct and thorough information that matters to the audience. Content curation marketing can be especially beneficial for this aspect.
Posts like “top ten list” “wrap up posts” are fine examples of content curation. However, content curation can also be done on more in-depth topics.
The idea of content curation is sourcing and presenting accurate content to the audience. This is not about creating your content. By curating content from reputable and authentic sources, your customer can value your online presence.
However, one must be highly cautious while curating content as not to misinform the audience. In contrast, it might be tempting to stretch the truth in your favor.
Remember that the Internet never forgets. So aim to present accurate and contextual content to your audience.
What is content marketing in SEO?
Search engine optimization or SEO is the technique of increasing traffic and attracting buyers to your website. for most people, the content marketing funnel starts with a search engine.
This is where SEO can push your content up and help you attract customers. If content marketing is your goal, SEO is the one skill that you need to master. SEO enables you to deliver your content to the people who care.
By optimizing your website, you can find authentic and interested buyers.
What is dynamic content in email marketing?
People love personalized content. For example how Netflix recommends shows based on the user’s preference.
You can do the same type of dynamic content via email marketing. Dynamic content in email marketing essentially refers to any personalized mass message that caters to the receiver.
The dynamic portion can be something like age, gender, name, location, etc. These sorts of emails are called AMP emails.
Dynamic content can make the user feel valued, which results in a longer-lasting relationship. Dynamic content can also increase revenue as the user already has positive feelings towards your brand.
However, it is best not to ask the user too many personal questions. Stick to neutral questions like name, gender, and location. To know more about dynamic emails, check out this comprehensive article – What is Dynamic Email Content? – Guide
What is inbound content marketing?
Inbound marketing is the approach to attracting customers to your brand. Traditionally companies may send cold emails and or sales call to promote their products. However,
inbound marketing focuses on solving an existing problem and letting the customer find the brand.
The main characteristic of inbound marketing is that it’s not disruptive. Involved content marketing stripes too seamlessly blend into your lifestyle and needs. Given the hyper-focus nature of inbound marketing, customers are more likely to feel valued, which leads to consistent lead generation.
Inbound marketing is traditionally done through search engine optimization, PPC, lead management, web design.
What is B2B content marketing?
B2B content marketing generally means producing and distributing content 2 amplify brand awareness, traffic, and sales. B2B marketing can be anything from blogging, infographics, influencer marketing for social media forward businesses.
Suppose you are selling certain products and services. Chances are, you’re part of a much bigger ecosystem. B2B marketing can allow you to tap into other company’s established buyers who already desired your products and services.
For this particular reason, B2B marketing has a great return on investment. Additionally, B2B marketing allows you to hyperfocus your content which leads to loyal customers and upsells.
However, it is best to thoroughly research your market before you align your brand with another. B2B marketing can be great for your business. But if you pick the wrong company to associate with, it will decrease your brand awareness significantly.
What is branded content marketing?
Did you ever notice how Red Bull commercials rarely talk about Red Bull itself? Rather than it is about promoting Red Bulls brand value and image to create a story. This is a prime example of branded content marketing.
Branded content marketing is the practice of promoting the brand rather than the product. This type of content marketing aims to bring the buyer into a specific space.
In contrast, it may be confused with product placement. Remember that branded marketing is always explicit while product marketing is more subtle.
As a business, branded content marketing can create an aura of exclusivity around your brand. Which will leads to higher customer retention and upsells. People want to be part of something bigger. And branded content marketing can be just that.
What is data-driven content marketing?
Thanks to readily available technology, you are now sitting on a goldmine of data that can do wonders for your brand. Data-driven content marketing can give you results that traditional marketing only dreams of.
Approaching content marketing without data is like screaming into a void. You can see a lot, but it wouldn’t reach anyone. For instance, a company needs to analyze who is their target audience is before making content.
Secondly, data-driven content marketing can uncover broadcasting channels for maximum outreach. All this information can help your brand figure out the optimal content marketing strategy.
Moreover, data-driven content marketing can help you determine what content works. Evaluating your content marketing strategy and acting accordingly is the key to success. Softwares like Google Analytics can give you a lot of insight into customer behavior, wants, and needs.
Data-driven content marketing can give you insight into which brands and influencers to collaborate with. Overall this strategy is practical, lean, and value-oriented.
What is social media content marketing?
Social media content marketing is the practice of creating value for your brand and products through social media platforms. As two-third of the world’s population uses social media, it is an excellent medium to meet your customers where they are.
Content like photos, videos, and infographics can be distributed throughout social platforms for maximum reach. However, it is advisable to Tailor content according to the platform. For instance, TikTok usually favors light-hearted content, while Facebook allows more discourse.
Make sure you intensely study the platform’s algorithm and policies before diving into content strategy. This will not only save you time but also optimize your leads.
Similarly, social media content marketing allows chances of cross-promotion and B2B marketing. Be sure to have a strong brand message while planning out your content.
Social media content marketing can get overwhelming with the trend turnovers. Likewise, brands make the mistake of trying to follow every trend. This is where content curation can make a notable difference.
Remember, temporary fame doesn’t translate into long-term loyalty.
What is a content marketing video? (what is video content marketing)
As we said before, video content is king.
Be sure to incorporate short value enriched videos for your buyers. Video content allows you to stand out through style delivery and formatting. Take advantage of the fluid nature of this channel.
A lot of brands failed to create an immersive experience for their customers. However, video content can feel more organic and humanized.
What is interactive content marketing?
“which bread are you?” if you have ever taken a BuzzFeed quiz of this manner. You have been subjected to interactive content marketing.
Interactive content marketing allows the audience to participate in the content actively. Therefore enhancing their experience and increasing customer retention. However, not all interactive content marketing has to be as extreme as quizzes.
Specific calls to action like “Click to reveal” and “tap to read more” are also part of interactive content marketing.
In recent times, augmented reality filters ( Instagram filters) are a popular way to interact with the audience and foster brand loyalty.
Interactive content marketing allows the audience to feel valued as there is a certain amount of personalization involved. Content like assessments and quizzes appeal to the audience’s curiosity which turns into shareable content. Interactive content like white papers and infographics can have this same effect.
What is visual content marketing?
On social media platforms, an average user has an attention span of about 8 seconds. Meaning your content must interest them instantaneously. As a result, visual content marketing it’s the way to go.
Even a few years back, visual content like photos had superiority. But now, most algorithms prefer videos. However, it is best to use a mixture of photo text and videos to relay your brand information for maximum coverage.
Each piece of content must be carefully curated to catch the attention of the audience.
Visual content marketing is a broad spectrum, from blog posts to the newsletter and everything in between. Even so, content marketing is not a new idea. It is best to be aware of recent trends and happenings to maximize engagement.
What is search content marketing?
More than 60% of the content marketing funnel starts with search engines. However, about 86% of searches are non-branded. Meaning people are more likely to search for a product without specifying any brand preference.
So how do you get your brand out there? Most buyers never go past the first page of Google. So optimizing search engine content is essential for your business.
Search content marketing can not prosper without proper SEO optimization. Things like keyword research and content curation are essential for this type of marketing. Your business needs to understand content marketing tools and data-driven platforms to excel in search content marketing.
To sum up, search content marketing is one of the best ways to attract your target audience. Given this is a rather technical approach, it is advisable to consult industry-leading SEO experts like Reinforce Lab.
Get a free quote today and be on Google’s first page.
What is creative content marketing?
Millions of businesses are posting content every day, but not every business can have the audience’s interest. With so many competitors’ content marketing, it is a saturated space. So, instead of generic marketing, it is time to tap into creative content marketing.
Creative content marketing is about thinking outside the box. Give your audience something they haven’t seen before. Approach with a fresh narrative that speaks to them. It can be easier said than done.
Creating a unique marketing campaign is a lot of work. It would help if you did extensive research on your customers and your competitors to gauge the market.
However, a successful campaign can establish your brand as a thought leader. Creative content marketing allows your brand to tell a story. These tactics have higher engagement rates and better chances of long-lasting impact.
While making creative content, it is better to avoid extreme salesmanship. Remember, you are creating value. Companies like Nike and Coca-Cola have managed to create that sense of value.
Instead of excessively promoting your product, aiming to convert your customers into brand ambassadors. Have them be your voice.
To sum up, creative marketing is about being part of a community.
Suppose you are struggling to find new ideas. Check out – 35 Creative Content Marketing Ideas 2021
Your brand needs to figure out the correct KPI to make accurate assessments.
what is the goal of content marketing: benefits of content marketing
At any given time, think of your business as a person. No matter what happens, a person with consistency, relevancy, and value will significantly be more impactful.
Content marketing can help your brand have a consistent message and create trust with your customer.
It is easy to go with the flow, but the greats know how to stand out.
content marketing is essential for building trust with your customers. 78% of consumers prefer to be acquainted with the company via articles. Carefully made content is memorable and trustworthy.
If your content is good, the buyer will start associating those qualities with your brand as well.
More excellent conversion rates:
Content marketing allows the customer to make an informed decision. According to HubSpot, inbound marketers can double their conversion rate (6% to 12%) by putting more effort into content marketing. Empowering your customer with knowledge will make them loyal to your brand.
search engines love consistency. This is why business sites that regularly release block content heaven average 434% more pages are indexed. Creating more content gives you a better probability of being ranked.
Content marketing is a highly affordable route that has three times more return. Although content marketing is time-consuming, it has better chances of ranking your content through SEO.
What is the ROI of content marketing?
Not all content is created equal. As we have said before, some of your content will work exceptionally well, and some wouldn’t. So it doesn’t make sense to invest your time in content that will not work blindly. This is why you need to be able to see the results of your content. This is where return investment comes in. At its core, ROI is the percentage of revenue gained from content marketing.
This number will allow you to differentiate good content from bad. Hence making better decisions.
Before everything, you need to know how to calculate ROI. the basic formula for total investment goes.
With this formula, you can calculate the basic return on investment for your brand. However, you can do the same thing digitally. to know more, check out this article from Semrush – Content Marketing ROI: How To Measure Your Success.
For example, you will be looking at views, shares, and engagement if you’re posting videos.
For sales-oriented companies, KPIs like lead quality, sales, onsite engagement, web traffic, SEO success, and social media are extremely crucial.
Being able to read these key performance indicators allows your brand to see the bigger picture.
Is content marketing a good career?
Did you know that 70% of companies are actively investing in content marketing? Therefore, with growing demand, a career path in content marketing is highly desirable. If you enjoy writing, strategizing, and other creative mediums, content marketing can be the career for you. This job allows you to harvest a diverse set of skills and connections. Most importantly, this job pays well. Content marketing jobs like good content specialists or strategists are highly sorted after.
If you want to start your career in content marketing, aim to build up some skills. For example-
- Writing skills
- Keyword research
- Strategic skills
- Content marketing strategy
- Marketing certification
- Blogging etc.
It helps to really analyze your skills and understand your strengths. Are you a creative person? Do you find yourself constantly learning about the cultural changes in our society? Above all, can you persevere? These are the skills that will set you apart. A content marketing career can be exciting and different. It allows you to see into the market and understand human nature.
For more information on content marketing jobs, keep your eyes on Reinforce Lab Blog.
To sum up, content marketing is one of the fastest-growing marketing tools globally, whether you’re a new business dipping your toes into content marketing—our end old business adapting the new ways. Content marketing is the future. I hope our guide helped your business get the basics of content marketing.
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Reinforce Lab, one of the Best Local Search Engine Optimization Service Company always follows the best practices and approaches for local SEO. Our SEO team will develop a tailor-made strategy that’s designed to meet your business needs.