The Complete & Basic On Page SEO Checklist 2021
Search engine optimizers need to follow a basic on-page SEO checklist. So that they don’t miss out on any opportunity and lose to the competition. Because following up with the ranking factors is crucial for SEO.
On page SEO is just optimizing individual web pages on your website for the search engines to understand what the page is about. It will make your website’s pages to rank high on search engines.
While optimizing your website’s pages for On Page SEO you will mainly be making changes to the HTML source code. But if you are using a content management platform like WordPress you do not have to touch HTML source code most of the time.
In this article, we already assume that you already know what is On Page SEO? As here we have the on-page optimization checklist. If you follow the on-page checklist for SEO you will have a greatly optimized webpage.
Without any further delay let’s get started with the on-page SEO factors checklist.
The Complete and Basic On-Page SEO Checklist 2019
- SEO Friendly URL
Keep your URLs short. Search engines find it difficult to understand a long URL. However when you are targeting a long tail keyword make sure to include it. Even if the long tail keyword makes the URL long. As without the long tail keyword in the URL, you will be unable to optimize the page for search engine.
- Start Title with Keyword
Your title must start with the keyword. It will show the importance of the keyword to the search engines.
As a matter of fact, users of search engines will also be able to notice your ranking faster. As the keyword is just at the beginning of the title.
Also, make sure that your title is within H1 tag. As it has been dedicated for the title. Some even go further to call it title tag.
- Add Compelling Words to Title
Only writing keywords on the title isn’t enough. You need to add attractive attention-grabbing keywords to your article. Your title is going to be treated as a headline by the search engine users. No one clicks on a boring headline.
However, don’t also go for click bait. It will harm the user experience in the long run. Before you publish your content brainstorm some good idea for the title.
- Meta Descriptions
When you do a search on Google you see some description under the heading. These are called meta descriptions.
While writing a meta description for your web pages make sure to include keywords. Also, make the meta descriptions great so that people understand what your web page is about. It will increase your click-through rate.
If your meta description seems boring after users do Google searches then they are never going to click on your website. Write it tactfully enough to relieve the users. So they think that your web page can solve their problem.
- Use Multimedia Content
Don’t only create text content for your website. It looks boring and somewhat scary.
You need to spice things up with attractive images and videos. It will increase the time people spend on your website. Google notices these factors then ranks the pages high where people spend the most time
- Alt Tags & Descriptions
Alt tags and descriptions help search engines understand your image. You should write what the image is about in the description and alt tag. But try to include keywords within them. It will help you get more traffic from Google Image Search.
- Use H2 Tags
H2 tags are the subheading of your content. You can separate the parts of your content with the H2 tag.
Don’t be reluctant to use other headings like H3 or H4. But make sure that these are relevant and follow a proper hierarchy. Also if possible try to include some related keywords within the headings only where it is relevant.
- Long Form Content
Write long form content for your website. Because short content doesn’t rank high these days. But keep in mind that your content has to be relevant.
You can’t just make it longer for the sake of making it long. It might even have indirect negative effects on your web page ranking on the search engine.
- Use LSI Keywords
You need to use latent semantically related keywords all throughout your content. It will help search engines to understand your content better.
Also, make sure not to use targeted keyword many times on your web page. It will make your web page look spammy. Use of your keywords and LSI keywords need to be relevant. You can’t just use it for the sake of it.
Make sure to pick up the correct LSI keywords while doing your keyword research. As it is a part of your keyword research process.
- Site Speed
People on the internet are impatient these. No one will wait for your page to load then read your content. If your page takes too long to load they are simply going to go back to the search result and go to another page.
- Outbound Links
Always use relevant outbound links within your content. It will strengthen up the claims that you are making on your content. Also if you refer a visitor to a trusted source to solve their problem they are going to visit you again.
You need to use anchor text for referring other websites to your audience. As a result, it will help the website or brand you are referring to. In the future, you might get a backlink from them too. Also, be sure to update these links as some might become broken links over time.
- Internal Links
Internal links help you to keep traffic to your website for a longer period of time. So make sure to create relevant content on your website.
You can simply link to another content on your website to extrapolate an idea in your article. But make sure to do it only where it is relevant. Using too many internal links can cause serious spammy issues to Google.
- Responsive Website
It is of utmost importance that you make your website to be responsive. At this age, if your website isn’t responsive people are going to be irritated by the user experience. The unresponsive website also doesn’t show up well on the smartphone screen. It will totally ruin the experience for your visitors.
Most of the Google searches happen on the web through a smartphone. So, make sure that your website is mobile friendly. It is of utmost importance to have a responsive mobile friendly website. You can say that this might just be one of the most important factors in the on-page SEO checklist.
- Time Spent on Website
You need to increase the time people spend on your website. It can be done by continuously updating the information on your website only when it is relevant.
Also, you can add attractive offers to your content. Basically, you need to give people a reason to visit your website very often.
- Schema Markup
It is an advanced part of on-page SEO. Not many people are doing it to optimize their web pages. So this is your golden opportunity. When you add schema markup to the HTML of your website it will help search engines to understand your content better. As a result, your website will climb high ranking on search engines faster. Get started with schema markup for structured data
- Answer Questions
When you do a search on Google you will see for many search terms you get suggested questions with answers. Those questions are very much related to what you searched for. Look up these questions manually. Then answer them on your content.
Make sure to engage your visitors on your content. It can be easily done by motivating them to take actions on your web page. Like at the conclusion of your article, you can ask the visitors a question and ask them to comment below. Such small engagements can help you to rank higher on search engines.
- User Reviews
If you include review schema snippet in your content then on search engines your website will be shown with the ratings in stars. It looks pretty attractive on pain old search result page. It greatly attracts people’s attention and makes them click on your search listing. This is a part of structured data with schema markup.
- Social Sharing Buttons
You need to add social sharing buttons to your website. It will make it easier for your audience to share your content on different social media. As a result, you will be able to get more social traffic.
These are the on-page SEO factors that you need to consider when you do on-page search engine optimization. In the onsite optimization checklist, there aren’t all the factors but there are enough to get you to rank higher on Google.
Following the checklist SEO on page isn’t enough. Because there are other major parts of SEO like technical SEO and off-page SEO. If you are done with the on-page SEO checklist check out our off-page and technical SEO checklist.