On Page SEO
On page SEO optimization is a crucial part of your search engine optimization campaign. If you aren’t doing on page optimization you can give up getting on the first page of Google for a targeted keyword.
On-site SEO is principally optimizing the web pages of your website. So that search engines like Google can get what your web page is about. Then rank in Google according to relevance.
For on-page SEO you need to make changes to the HTML and content of your website. However, if you are using content management systems like WordPress then things are going to be quite easier for you. As you will not have to go in depth of your HTML code to make adjustments.
While you optimize your website for on page you need to focus on your end user. As sometimes over optimization can make you a spammer. It might sound all confusing to you right now. But it will be clear to you once you are done with our on-page SEO optimization guide.
The on-page SEO optimization guide we have here is going to assist you to climb the ranking on search engines. We pretend that you have no knowledge about on page SEO. But at the end of the article, you will understand everything that you need to about on page SEO.
We will go through the parts of on-page SEO, step by step. Along the way, we will provide you with examples for further explanation.
Let’s get started with on-page optimization.
On Page SEO
Content Plan Based on Targeted Keywords
While doing your keyword research you need to find out the keywords that your customers are searching.
If you’re in the retail dishwasher industry then your customers might be searching with the query “cheap dishwasher”. So if you target that keyword you need to create content based on “cheap dishwasher” keyword.
Don’t use your main keyword in the content for way too many times. It will seem spam to Google and will penalize if you use the keyword way too many times within your article. Be sure to avoid that.
LSI keywords are related keywords to your target keywords. People who are searching for your target keyword will also search on Google by typing in these keywords as well.
Let’s take the previous example as a reference. The people who’re searching for “cheap dishwasher” is also searching with queries like “dishwashers on sale”, “dishwashers for sale”, “dishwasher prices”, etcetera.
So as you can see these keywords are related to the main keywords you need to use them in your content. But when you select your LSI keywords make sure that they’re relevant to your main keyword. If you use wrong LSI it will send wrong signals to the search engines.
You can make your website to look spammy by using too much of target keywords for on-page SEO. As Google will realize you over optimization of on-site SEO.
Your content needs to be very relevant to your target keyword. However, if you just focus on the keyword for on-page SEO and don’t concentrate on the quality of content you will be making a grave mistake.
Content quality is crucial to building your brand.
If your content is bad and not user-friendly your visitors aren’t going to like it. In fact, they will simply go back to the search result page and read another website’s content.
Google is going to realize that people don’t like your web content. Later after a while, you will see that Google is ranking your website lower. Because once a user visits your website and just goes back to the search result is considered as a bounced visitor.
Google is going to calculate the bounce rate of your website. If your bounce rate is higher than the other websites you will have a difficult time ranking over them.
Always keep in mind “Content is King!”
Internal linking is basically linking to one content on your website within your other article. When you internally link one content to another make sure that it’s totally related. If you link to unrelated blog post your blog it will give a bad user experience to the user.
You need to use internal linking to extrapolate a topic or explain it further. Like in your article about “cheap dishwasher” you can say that you have a list of the best dishwashers as well.
Make sure that when you internally link an article the linking comes naturally with the flow of your article. It can’t give the user a vibe that you bought up the topic for the internal linking.
Google is very smart and is getting smarter every day. If you are trying to pull a trick on Google it will harm your rankings in the long run.
Internal linking can enhance the user experience of your website. It also makes users spend more time on your website. Google will also be able to crawl your website better and understand which pages of your website are important.
It’s mainly externally linking to another website’s blog post. Now you might think that linking to another website means you will be losing your visitor. But that’s not likely going to happen.
When you link to another website that’s trusted your visitors are going to trust you more. Link externally when it’s appropriate to link to another website as a source.
If you recommend your visitors to a good website for a solution through to their problem you are surely going to be trusted by your visitor. As a result, your brand will gain authority in your industry.
However external linking must be done with caution on anchor text. Using too many external links on anchor text can seem annoying to your users. Especially if you are linking to unrelated websites.
There are multiple tags of HTML. The heading is just one of the most important tags that you need to focus on. The heading tags are H1, H2, H3 and so on.
H1 mainly defines the title of your web page. Search engines like Google will make sense of your content initially from reading your H1 tag.
Just think of it this way. You start to read an article on the internet. How will you understand what the article is about before even reading it? It is from the heading. If you don’t know what an article is about why waste your time to read it? As you don’t know if it’s of your interest or not.
Just like that Google or Bing or any search engine needs to make sense of your article initially from the heading of your article. That is why the heading of your article must be in the H1 tag.
When you write the heading of your article include the main keyword within the heading. It helps with the rankings on Google searches in the long run. It also influences people to read your article. As they will get the idea that your article is exactly about what they are looking for.
Generally, if you are using WordPress you don’t need to worry about it. As the content management system originally inserts the heading into H1 tag.
There are also several other heading tags. These heading tags can go down to H6. Within your content, you need to use the heading tags to create subheadings. Like you need to use H2 tags for creating subheadings. However within H2 tags if you need to create more segments for your content you can use H3 tags. It will clarify the idea of your content to your audience and also the search engines.
When you create subheadings you can slip in an LSI keyword or the main keyword here and there for on-site SEO. But don’t overdo it. Only do it when it’s relevant. If you use the keywords in subheadings irrelevantly you will surely be penalized for over optimization of on-page SEO..
You must not confuse the title tag with the heading tag. Even though they may be related but they are totally distinct topics.
Title tag displays what heading the users will see on the search results page. You can display exactly what is in your heading tag (H1) on the search results. However, you can also spice it up to increase your click-through rate (CTR). The title tag will act like the headline of your content on the search results page of Google.
You can simply change the title on WordPress by using plugins in the Yoast SEO plugin. However, if you aren’t using a content management system then you need to edit the contents of <title> tag.
When you write title tag for your website be sure to include the keywords within the title tag. Keep the keyword at the beginning of the title as much as possible. But you can add a prefix to your keywords if you want within the title tag. If your title isn’t attractive no one will care to read your meta description.
The meta description is what you see beneath the title of the search results in the search results page. This description mainly informs the web visitors about your web page. Include your targeted keywords within the meta description. You will find it within the meta tag of your web page.
Make the meta description very attractive. Meta descriptions are like advertisements for your web page. However, it’s a completely free and organic advertisement. If your meta description is great you will get a higher click-through rates (CTR).
The meta description does have a limit on search engines. For Google, you need to write meta descriptions for under 160 characters. If you write meta description longer than that it will simply not be visible on the search result page. You don’t want that as it’s going to look weird.
Many people don’t really concentrate on meta description as they think it isn’t a ranking factor for SEO. That is why they have low click-through rates.
The meta description isn’t a direct ranking factor. Nevertheless, if people ignore your web page listing on search results and click on other’s web page’s listing then that will start to rank above you.
So it’s indirectly but profoundly related to your ranking on the search engine. As a result, you must not ignore the meta description of your web pages.
The URL of your content matters a lot for your search engine ranking. You need to include the main keyword that you are gunning for within the URL. It makes your web page more relevant to the search engines.
Try to avoid adding any special characters or numbers to your URL. Because it only creates confusion for the search engines as well as users. It’s best if you avoid adding numbers permanently.
The URL of your web pages needs to be short as well. Make it as short as possible. Yet if you are are going for a 5 worded long tail keyword then include it within the URL. At times of going for long tail keywords, you can’t shy away from having a long URL. As at that moment if you don’t keep the keywords within the URL you will not rank high enough for that keyword. So choosing your URL is more dependant on the situation.
You can’t keep the web pages too deep within the root folder of your web page. Let’s show you an example. “www.example.com/folder1/content” or “www.example.com/content” is preferred over “www.example.com/folder1/folder2/folder3/folder4/content”. Keeping your content closer to the root folder makes it quite easier to crawl as well.
Use images and videos within your content. It helps you to retain users to your web page for a longer time. If the visitors stay open your page for a longer time and interact with it, you will start to rank higher on search engines.
Generally, user engagement and time on site is a signal of great user experience. If you can provide the users a better experience on your website you are sure to get high rank in Google.
Suppose if you create an infographic to further explain the content of your article visually then people are going to view your infographic and interact with it. Some might even go ahead and download it for later use or share it on social media. It’s going to boost your brand in the long run. Search engines are going to pick up these signals as well and take you as a brand.
Embedding relevant videos within your content can surely help your visitors understand your content better. Not to mention the fact that they will be staying on your website longer.
However, when you create multimedia content you need to make sure that these are appealing to your audience. Creating videos and infographic does take resources and time. You don’t want to waste your resources creating something that is totally a waste.
Optimizing images for on-page SEO can help you to reach more audience. When you optimize an image you need to type in the title of your image, alt tag and also the description.
Search engines not only rank articles on search results. They also rank images. So when you write the title, alt tag and description for your image make sure that these contain your main keywords.
There are good chances of getting traffic from the Google Image search engine. It will not be a lot like the Google general search result page will fetch you. But it will surely a good number. Make the most out of your opportunity.
Site speed is an important factor for search engines. Here we will talk about the on-page part of SEO for improving site speed. As there are many things to do as well in off-page SEO to improve the speed of your website.
You can check the speed of your website using tools like GTMetrix, Google Page Speed Insight, etc. Generally, the speed of your website should load faster than almost everyone ranking on the first page of the search engine.
When your page will take too long to load people aren’t going to wait for it to load fully. Instead, they are just going to go back to the search result page and click on a different search result. Google will detect this and rank you lower.
If you want to improve your site speed minimize the size of images on your website. You can use the format of the image which is specific for the web.
Also, don’t use too much CSS and scripts for animation and stuff. It might make your website look pretty but it might also be slowing down your website. If you are using WordPress then you can use plugins to solve this problem.
Don’t upload a video to your website directly. Alternatively, you can embed the video from a third party website like YouTube. It will help to reduce the loading time of your website. Uploading a video file directly to your hosting server will simply slow down your page.
These are the main on-page factors for site speed that you need to consider. There are others as well but we cover them in our off-page SEO section.
Adding social sharing buttons to your website makes it easier for your audience to share your content on the social web. People will not share your content if you don’t add social sharing buttons.
There are tons of great content on the web that can be easily shared. Why share your quality content if there are no ways to share it? You need to make the user experience of your website as easy as possible to the visitors of your website.
You want people to share your content on social media websites because Google detects these signals. Generally, when people take the time to share a piece of content, it means that they care about it and want others to know about it as well.
It’s a clear signal of great quality content. Google and other search engines want to rank the best contents out there. So if you get tons of social share it will help your rankings on search engines. This doesn’t end here, social shares can help you to build a brand on social media and get more targeted traffic to your website.
Now you know the main ranking factors of on-page SEO for search engine and ranking and how to leverage them to rank higher. Using this guide will help you to optimize your web pages on-page.
You want your website to be optimized in all aspects not only for on-page. Because off-page, link building, and technical SEO are just as important.
You need to consider the quality of your content before you actually get started with optimizing your web page for on-page. Without great content no matter how great your on-page optimization, it’s simply not going to get you any results in the long run. You might get some results in the short run, but it will not last for long.
Before you create your content do your research well on the context of your content. Your content needs to have the context that your audience is looking for. If your content is outright boring and doesn’t help your audience you can forget about ranking high on search engines.