Do you know WooCommerce SEO guide can enhance your organic traffic and sales? Yes, the best WooCommerce guide includes Search Engine Optimization. To increase your sales, WooCommerce SEO services can be your game changing formula. WooCommerce was predicted to be utilized by around 3.9 million websites in January 2020. But do you think every website get their expected result? According to WooCommerce official data, There are more than one million WooCommerce stores estimated to have at least one sale. So as you can see, very few of the shops get the actual sale they expect. Are you wondering how you can leverage this upgrade to improve your eCommerce SEO? For more information on how to get started, read our WooCommerce SEO guide.
A Complete WooCommerce SEO Guide
Table of Contents
- A Complete WooCommerce SEO Guide
- Part 1: What is WooCommerce?
- Part 2: What is WooCommerce SEO
- Part 3: WooCommerce vs Shopify : Which one is the best?
- Part 4: How to do WooCommerce SEO: Complete Guide
- 1. Examine Your Website’s Visibility Settings
- 2. Optimize Page Titles
- 3. Focus Keywords in the meta description
- 4. WooCommerce Product Description
- 5. Make Navigation Easier
- 6. WWW versus non-WWW
- 7. Adding alt text to images
- 8. Eliminate and Combine Duplicate Content
- 9. Increase the security of WooCommerce
- 10. Optimize your category description
- Wrapping Up
If you are beginner and considering to start your new website, then read the blog right from here. We will discuss the overview of WooCommerce, its importance, utility and other must knowing details.
- What is WooCommerce?
- What is WooCommerce SEO?
- WooCommerce vs Shopify : Which one is the best?
And if you are non beginner, you can start from here:
- How to start WooCommerce SEO- Step by step tutorial
Part 1: What is WooCommerce?
Part 2: What is WooCommerce SEO
WooCommerce is incredibly SEO friendly and best for ranking faster. It operates on upper edge of WordPress which itself is basic compliant and helpful for SEO. However, you can surely implement plugins and approaches to further increase WooCommerce product SEO. When you build an WooCommerce store using WordPress, it is up to you to add features like themes, products, description, photos, and other information on your online store. So you have to organize everything for optimizing search engines and additional content that you add. WooCommerce product SEO is an ongoing process, and you will need to keep it up to steadily see development in your search engine traffic / sales. Search engines are almost always the primary source of traffic in most websites. Google and other search engines utilize complex algorithms to interpret and rank content appropriately in search results. However, those algorithms aren’t flawless – they still need your help to comprehend what your content is about. If your content isn’t optimized, then search engines won’t understand how and where to rank it. When people are searching for the topic you write about, your website won’t rank in search results, and you’ll lose out on all that traffic. It is highly crucial for any business owners to make their website search engine friendly, so that they can enhance their traffic from search engines. Now you might be thinking, what would I need to successfully launch a successful WooCommerce SEO strategy? Well, its where our WooCommerce guide can assist and we have broken down every aspect for you. So we have prepared a full analysis of WooCommerce SEO Guide so that you can use to choose which is best for you.
Part 3: WooCommerce vs Shopify : Which one is the best?
In terms of market share in the United States, Shopify is second only to WooCommerce. This hosted eCommerce platform uses dedicated servers to host your site’s files, whereas WooCommerce uses WordPress servers. But how else do these two eCommerce SEO service facilitators differ? Yes, in some ways it differs. WooCommerce vs Shopify: a battle of two ecommerce behemoths. Shopify powers over 800,000 online businesses, but WooCommerce claims to be the most popular ecommerce platform on the web – so who wins? Most of the SEO and WooCommerce SEO Service providers are in the side of WooCommerce. Lets put some criteria and see which one wins the game.
- Ease Of Use: WooCommerce
- Sales Features: Shopify
- Website Features: Shopify
- Help and Support: WooCommerce
- Value For Money: WooCommerce
Though WooCommerce is comparatively new, they are gradually taking a better place. Let us not decide which one is the best. Hence we can say that WooCommerce is the future.
Part 4: How to do WooCommerce SEO: Complete Guide
We’ve hinted at all of the tweaks that are possible with WooCommerce, but not a much on how to SEO WooCommerce. Let’s solve it. Here are top WooCommerce SEO tactics to get you ascending in those search results.
1. Examine Your Website’s Visibility Settings
WordPress includes a feature that allows you to hide your website from search engines. The goal of this option is to give you time to work on your website before it goes live. However, this option can be accidentally selected, rendering your website inaccessible to search engines. If your website is not appearing in search results, the first thing you should do is uncheck this option. Simply log in to your WordPress site’s admin area and navigate to the Settings » Reading page. Scroll down to the ‘Search Engine Visibility’ section and uncheck the box next to ‘Discourage search engines from indexing this site.’ Don’t forget to save your changes by clicking the ‘Save Changes’ button. You can do it on your own or take help from WooCommerce SEO service.
2. Optimize Page Titles
Page titles should be descriptive enough to inform both searchers and search engines about the content of your page. Most eCommerce sites will have category and product pages. Category pages not only help customers find the products they want, but they also keep individual product pages from competing in search engine results. Category pages can be optimized to rank for broad terms, while product pages can rank for specific terms. For example, “Woman accessories” could be a category, with product pages indicating the specific model of dress or ornaments. A lot of the time, the page title and SEO title are the same. Using a tool like All in One SEO, you can improve your SEO title for a higher search ranking. You should use keywords in your page title and SEO title, but keep in mind that content is first and foremost for people. Don’t sacrifice readability in order to include more keywords. This will undoubtedly harm your website and business in the long run.
3. Focus Keywords in the meta description
Despite Google’s recent announcement that incorporating a target keyword has little effect on SEO. However, other experts advise include the target keyword in the meta description. Google may use a page’s meta description to start generating a search results snippet. As a result, Google suggests that each page on your site have its own unique meta description. The Yoast plugin allows you to change meta descriptions. The length of meta descriptions is not fixed; Google claims that the snippets containing meta descriptions are generated dynamically by their systems. However, the average length of the snippets displayed in recent desktop search results is around 160 characters. You don’t have to change all of your meta descriptions right away. Remember that snippets are generated dynamically, so your meta descriptions may or may not appear in search results. However, it is best practice to optimize your meta descriptions and make them unique to each page in the future. The more useful these descriptions are, the more likely it is that they will appear in search results.
4. WooCommerce Product Description
Your WooCommerce product page description content, like any other webpage, must be at least 300 words long. Try to develop a suitable and detailed product description that includes the target keyword or LSI keywords two or three times. While this description is not shown on your website, it will be utilized by search engines to appear underneath your product title. You must utilize this description to create a compelling incentive for consumers to click and examine your goods. Consider this your one-line sales pitch. Don’t forget to utilize the same keywords that you used in the SEO title of the product. Ask your WooCommerce SEO Service provider to keep these two same. This will enhance your chances on ranking for those desired keywords.
Breadcrumbs are an excellent way to show your visitors where they are, where they came from, and where they should go. This not only improves user satisfaction but also has the potential to propel your web pages forward in the SEO game. This is because Google considers a web page to be well structured if it uses breadcrumbs. We’ve already discussed breadcrumbs, but there are other ways to prevent visitors from becoming disoriented and frustrated on your eCommerce site. Clean and simple site navigation can have a significant impact on bounce rates and time spent on the site. If visitors spend more time on your site, it is more likely that it will rank higher in search results. You can improve your site’s navigation by making your main navigation simple to understand. Google will crawl every page on your site, but your visitors will not. Only include links to the most important pages for your site’s users in your main navigation. Other links can be placed in the footer of your website. Google uses search spiders to automatically review and index search results, so if a page on your site isn’t linked somewhere, Google won’t be able to find it. Adding links to your site’s footer is an excellent solution to this problem. Because you link to them in the footer of every page, this tells Google which pages are important. Furthermore, your visitors will be able to access all of the important parts of your site without having to navigate through an overly complicated main navigation menu. For those of you utilizing WooCommerce with WordPress, go ahead and enable WordPress permalinks to make sure your URLs are available to visitors and search engines alike. To do this, click to Settings » Permalinks and pick a URL structure. SEO friendly URLs contain terms that clearly define the content of the website, and they’re easy to read by both people and search engines. Some examples of SEO friendly URLs are: https://reinforcelab.com/services/best-search-engine-optimization-services/ https://reinforcelab.com/services/wordpress-website-design-service/ Notice that these URLs are legible and a person may estimate what they would see on the website just by glancing at the URL content. So what does a non-SEO friendly URL look like? https://www.reinforcelab.com/?p=10467 http://reinforcelab.com/archives/123 Notice that these URLs employ numbers unrelated to the content, and a person cannot estimate what they would discover on the page by glancing at the URL. Using SEO friendly permalink structure boosts your chances of achieving better places in search results. However, Reinforce Lab provides best WooCommerce SEO service to rank higher.
6. WWW versus non-WWW
If you are just starting out with your website, then you need to pick whether you want to utilize www (http://www.example.com) or non-www (http://example.com) in your site’s URL. Check your WordPress dashboard first. Search engines perceive them to be two separate websites, so this means you need to select one and stick to it. You may set your preference by visiting the Settings » General page. Add your chosen URL in both the ‘WordPress Address’ and ‘Site Address’ columns. Despite what someone else might argue, from a WooCommerce SEO consultants aspect there’s no advantage to employing one or another.
7. Adding alt text to images
Adding alt text to photos is helpful in a handful of ways. For starters, it makes your site accessible to folks who rely on page readers to surf. Second, alt text can give you an SEO boost, So WooCommerce SEO Service providers use it regularly. Alt text is what comes up if your picture doesn’t for any reason. You should use clear and simple alt text that offers a good description of the image. Alt text is a fantastic area for keywords, but don’t forget that keywords need to always make sense and flow organically. Many customers go to image search to rapidly find things that they are looking for. To help website owners, Google recently eliminated the ‘View Image’ button from their image search results. You can take the help of WooCommerce SEO Services to learn that viewers will have to drive traffic to your website to see the image with context. This tendency further helps online shops draw highly-motivated customers to their websites. Image SEO works a lot like web search. You can find it in any WooCommerce tutorial. Even you can get email address as leads through it. Google employs artificial intelligence, picture recognition, and other algorithms to assist people discover the images they are looking for.
8. Eliminate and Combine Duplicate Content
Duplicate content is a fiendish creature. Google may delete your content from their results if you have pages on your site that are highly similar to other information on the internet. Use setup wizard to solve it, every WooCommerce plugin has this option. If you’re concerned about duplicate material, keep the following in mind:
- You’re repurposing content from other parts of your site.
- You send out news releases on a regular basis.
- You possess a number of websites that have similar material.
Writing and publishing fresh content is the simplest approach to ensure that your content will be highly ranked. But what can you do with content that has already been created? To begin, determine whether you have duplicate content. When you take WooCommerce SEO service, you can ask them to find it out. You can either manually search for the content (not recommended if you have a lot of it) or use an OptinMonster recommended tool like SEMrush. Keep the page with the most internal links, the best ranking, and the most organic traffic if you have two or more URLs with identical content. Then, reroute the other pages to the one you want to keep. There are several plugins available for WordPress that aid in the creation of redirects. This feature is also available in Yoast’s premium version. When switching from one eCommerce platform to another, redirects become critical. When switching from Shopify to WooCommerce (or vice versa), URL structures will almost certainly change. If you want to keep your Shopify URLs’ page rankings, you’ll need to redirect them to the new WooCommerce URLs rather than simply replacing them. Sometimes you’ll come across pages with content that’s similar but not identical, and you’ll want to keep BOTH of them. You won’t be able to use a redirect in this case. Instead, by including this tag in the header of your duplicate content, you can tell search engines where to find the true content: href=”https://myoriginalcontent.com” rel=”canonical”> For duplicates across multiple domains that you own, plugins add both redirects and canonical links will work.
9. Increase the security of WooCommerce
Safe and secure websites are favored by search engines. By swiftly identifying hazardous websites with warnings, Google protects consumers from frauds, malware, and phishing websites. Not only would this damage your WooCommerce SEO rankings, but it will also harm your brand’s reputation. So every WooCommerce SEO consultant suggests it in their WooCommerce guides. Hackers use brute force attacks, virus injection, and data theft efforts to target random websites. To avoid this, make sure your WooCommerce store is secure. To harden your WooCommerce security, you should follow the step-by-step WordPress Guide about security tutorial.
10. Optimize your category description
We have come to an end of our WooCommerce guide on SEO. Do you know customizing your product Category page can make a great impact in your overall SEO? Yes, this can create a big difference in your search rank. If you check the popular WooCommerce sites, you will always find the description in the category page. Let me explain with an example. Suppose you are selling electric and tech products. So you may have categories like
- Smart Phone
- Smart Watch etc.
So in that case, you have to put some description about each of the categories. It can be about product data. This page should be informative and catchy. In fact, our need to add information that WooCommerce SEO consultants Suggests, As like, How to choose the best configuration of laptops? Do not forget to do a great keyword research before writing the description. You can ask your WooCommerce SEO consultant or WooCommerce SEO service to create your category description.
We hope that this article about WooCommerce guide on SEO has provided you with useful information on how to boost your WooCommerce SEO. You can optimize your eCommerce site on your own. However, you may not get result like a professional WooCommerce service experts are giving. So you can choose the best WooCommerce SEO Service to fight with your competitors. A WooCommerce SEO consultant will give you better suggestions than anyone. To help you build your business, check out our lists of services our SEO experts are providing.
Sifat Tasnim is an SEO specialist and Content Marketing Expert. She loves to explore the business and marketing industry and writes about different topics. She is also an undergraduate law student.