Today, it has become significantly essential to increase Google ranking to stay ahead in the vast digital marketing competition.
People who deal with digital branding know how Google ranking is vital for their survival.
Over billions visit Google each day and its popularity is more vast than we can imagine.
That’s why, competing for Google ranking is utmost necessary for every digital marketer that exists today.
Marketing teams are always careful in keeping SEO updates and other technical changes in Google algorithms, for the sake of ranking their content on top.
With so many social media platforms available today, the process of ranking is not that easy as it may seems so.
Also, it sometimes gets difficult to improve Google ranking for your content as there are too many competition out there.
Hence, those of you are digital marketers or are new in digital marketing must keep updates of all the right Google ranking factors.
Our topic of discussion today is also about Google ranking and the factors that can help you get the most rankings.
Today, we will discuss about the steps needed to boost your Google rankings in SERPs.
Without further ado, let’s jump to the main steps on how you can increase Google ranking with your content.
10 Best Ways to Increase Google Ranking with Your Content in 2023
Every marketer dreams to get the prestigious recognition of winning the highest ranking in search engines.
Not only does Google considers your content of great value but also it helps to create brand awareness for your business at a faster rate, once it gets the top most rankings.
Thus, it is important to learn all the strategic ways to help your site get the highest Google rankings.
According to our topic of discussion, today we will talk about ten legit ways you can seamlessly increase Google ranking with your content.
1. Apply On Page SEO Techniques The Right Way
Undoubtedly, doing on-page SEO in the right manner can drastically increase Google ranking for your content.
To achieve that, you need to be strategic about placing your targeted keywords within your entire content.
You must begin with the title tag of your content, where your focus keyword should be placed.
It is better to place your keyword in the beginning of the title, as it helps Google give more importance to your content for ranking.
After that, you can evenly set all of the other relevant keywords throughout your content including sections like -headings, meta description, main body, introduction & conclusion.
You can use each keyword two to three times but avoid keyword stuffing, as it badly impacts Google rankings for your content.
If you create longer content with well-researched keywords then Google can improve page rank for your site.
However, your content or blog posts should be of high quality with authentic information so that Google can trace you as rank-worthy.
Last but not the least, do not forget to add LSI keywords within your content as it effectively boosts search engine optimization for that content.
2. Improve Technical SEO for Your Site
Technical SEO if not taken care the correct way can cause your site’s ranking to fall behind.
There are several ranking factors out there which can help improve your technical SEO, and that as a result, will boost page ranks for your site.
Some of the strongest ranking factors can bring out the best results to improve your Google rankings.
Here are some tips to consider for improving your technical SEO —
- Use SSL certificate for your site
- Improve your site’s loading speed
- Make your content user-friendly for mobile devices
- SEO-optimized content or blog posts
- User-friendly & secured website
- Fix broken pages (404 & 303 errors)
- Avoid plagiarism
- Get rid of spam backlinks
- Set internal linking with your other types of social media content
- Do SEO outsourcing for the purpose of ranking higher
- Take help from the Google’s free service —- ‘Google Search Console’
- Providing quality content is crucially important to boost site’s ranking
3. Reducing Your Bounce Rate
Managing your bounce rate is very crucial to improve your Google rankings for your website.
If Google notices that more visitors are leaving your site faster, bounce rates will increase as a result.
Google will then be compelled to fall your page rankings down.
You need to build your content or website in a way that visitors become interested to engage more.
You can add attractive visuals, Ad videos, interesting screenshots or any form of visual content that can retain the visitors’ attention for long.
This, in turn, can reduce bounce rates for your site.
Check out some great tips to control bounce rates —
- Boost better user experience
- Engaging content
- A definite call-to-action, CTAs
- Add visually captivating videos in your landing page
- Provide precise and informative product description
- A/B testing allows you to understand your target audience better so you can prevent bounce rate
- Loading speed for your page should be reduced
- Fix broken links
- Analyze traffic rates for your paid campaigns
- Make amazing Ad copies
- Well-optimized content to boost rankings in search result
- Research and use more Google ranking factors
- Share content on trending topics
4. Do Not Compromise with Quality
Google can never compromise with standards.
That’s why, it never fails to rank those content higher in SERPs which have high quality and perfectly fits under Google algorithm policy.
Backlink matters a lot along with quality content to help it rank higher in search result pages.
So, you need to make sure that your content has the right quality people can actually feel worthy to use for linking.
Also, long-form content helps bring more backlinks than the short ones.
When you put more authentic information in your content, others can use it as a link to cite in their own content for reference.
5. Go for Visual Content Marketing
As video marketing has made its way to top charts in digital marketing, people are relying more on video advertising than before.
Thus, it won’t be wrong to say that visual content marketing will be a great option to use to increase Google ranking.
Visually appealing content can also help you to get more backlinks which can further help your service to expand digitally.
However, you need make sure your visual content is worthy of sharing as backlinks.
That means, it has to be engaging and exciting to impress your target audience.
Types of interactive visual content marketing to boost Google rankings —
- Service or product related infographics
- Informative charts or flowcharts with stats & figures
- Make videos or any visuals on trending topics
- Call-to-action, CTAs
- Use social sharing buttons within your content
- Creative Ad photos or texts
- Data visualizations
- Product slideshows
- Instagram stories
- YouTube shorts
- Facebook stories
6. Use Informative Data, Quotes & Stats in Your Content
Another way to increase Google ranking with your content is to include recent stats & figures related to your industry.
When you can represent industry-relevant recent updates in your content, the interested audiences would love to read from it.
Some might even think of citing your content link in their own blog posts.
That as a result, can increase Google ranking through multiple sharing of backlinks.
Mostly, people like digital marketers, tech-savvy bloggers & journalists love to search new updates on recent industry changes.
They can make use of your technical content filled with recent industry data & stats for the purpose of link building.
7. Generate More Backlinks
Did you know that high-ranking pages contain more backlinks than the low-ranking ones?
If you can ensure more backlinks to your content then it can boost your Google ranking for that content.
You need to make a standard content that is share-worthy, so visitors can really find some valuable information from your content.
As people start to find your content meaningful, they would love to use it as backlinks in their blogs.
This can positively influence to increase Google ranking with your content and boost SEO as well.
Also, people would most likely to share your content fast, if it is about trending or popular topics.
8. Target More Keywords for Strategic Google Ranking
To get the best rate in Google ranking, you need to focus on other relevant keywords and try optimizing your content with it.
We do optimize our content with relevant focus keywords to get the top rankings but sometimes we fail to achieve that.
In such cases, you need to do more intensive keyword research to find other targeted keywords you can use to increase Google ranking.
Sometimes, you will find certain keywords with lower difficulty and volume that help you get some amazing traffic for your site.
Start optimizing your content with those relevant keywords to test how it is performing in terms of Google ranking.
Using certain LSI or relevant keywords in your content can help you get better traffic than other ones.
You must discover and test out those unused keywords and analyze how they are effectively increasing your traffic rates.
9. Track and Analyze Your Progress
Getting the top Google ranking position doesn’t happen overnight.
The process can even take much longer time than you can think.
Some content get ranked higher on Google much faster than others.
You need a strategic approach to find out what is lacking behind your content and why it is taking long to rank in SERPs.
So at this point, you need to take help from various measuring tools & analytical features to unfold the underlying problems within your content.
The more you can use these tools to track your marketing & SEO efforts, the better chance your content will have in the top Google ranking.
Some measuring tools to help improve Google ranking for your site —
- Google Analytics
- Google Trends data analysis
- Optimizing local search
- Free Google Ranking Checker
- Google My Business Ranking Checker
- Google Search Console reports to analyze ranking progress
10. Boost User Experience
Almost everyone today remain socially active via mobile phones.
So your site must be mobile-friendly to boost user experience, and that will positively impact in your ranking.
First, you need to secure your site and technically optimize it for the mobile version.
The study shows that websites that are mobile-friendly get the most benefits from Google ranking than the ones that are not.
As Google tends to boost ranking for those sites that provide the best user experience, mobile-friendly versions have become increasingly crucial thing to focus on.
Besides, websites with mobile-friendly version incredibly assist in boosting sales and conversion rates.
Wrapping Up- 10 Best Ways to Increase Google Ranking with Your Content
The Google ranking strategies we have discussed so far are considered most effective in bringing out the best results.
There are so many other tactics out there which we have not covered here, yet, not every technique works brilliantly well for every type of content.
One thing that will always remain similar is the quality of content you are providing for the audiences.
Also, it is important to note that, updating your content regularly with recent information can help improve Google rankings as well.
No matter how well your SEO techniques are to ensure Google ranking, if your content lacks value then you will fail to stay strong in the ranking competition.
Hopefully, the solutions we have discussed in this article will come handy, especially to those new business owners who are trying their luck in digital platforms.
How Do You Rank #1 On Google?
SEO optimized blog posts, link building, SERP analysis & video content marketing are some powerful methods that can effectively help rank your content on Google top charts.
How Do You Get Top 3 On Google Rankings?
Ensuring high traffic rates for your website along with high quality content that perfectly fits the Google ranking guidelines, can help you get on Google top rankings.
Also, boosting user experience can greatly help you to achieve higher Google rankings.
How To Increase Google Ranking For Free?
Implementing SEO techniques, optimizing for mobile versions & applying right digital branding tactics for the right audiences can boost Google rankings.
How To Get My Business On Top Of Google Search?
SEO branding applications & boosting click-through-rates via effective digital marketing can improve your brand awareness.
How To Rank Website On Google First Page?
Optimize your content with different other niche-related targeted keywords along with implementing other Google ranking factors.
How To Boost My Google Ranking?
Provide good quality and link-worthy original content to leverage link building for your site.
Also, improve SEO techniques as well while following all the Google ranking guidelines.
Does Website Traffic Increase Google Ranking?
Yes, website traffic increases Google ranking for your site.
When a high number of people get engaged on a particular site content traffic begins to increase, making Google rank it better in SERPs.
Is It Possible To Rank #1 On Google?
If you can completely follow the Google ranking guidelines the right way it demands then it is possible to rank #1 on Google SERPs.
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