10 Best Ways to Find Competitor Keywords 202415 min read

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Learn how to find competitor keywords with just a few steps and gear up your ranking position from here in this blog!

If you are worried about your website ranking and want to check competitors keywords that they are ranking for, then this blog will work like a tour guide for you.

In this blog, I will try to cover all that you need to know to find competitors keywords free of cost and competitor analysis tools so that you will be able to know the trick of finding competitors keywords.

Finding competitor keywords is very important for any kind of business and company.

It is a great marketing strategy that helps you to track, analyze and learn from your competitors content.

It is a common way of knowing about your competitors and tracking their footsteps, and understanding which content strategy is working for them.

If you can find out what keywords your competitors are using, it will be easier for you to understand their ranking strategies.

You can apply some of them to your business and get benefits.

Therefore, you must be aware of your competition and their tactics if you intend to expand your firm more skillfully.

Try to keep up with the projects and marketing strategies of your competitors.

This is called competitor analysis and competitor keyword analysis is a part of it.

However, many marketers do not understand how to find out what keywords competitors are using. That is why I am here today to help you out.

Let’s start with the tricks to find competitor keywords.


How To Find Out What Keywords Competitors Are Using


I know at the very beginning, your mind may be messed up by thinking how can I find my competitors keywords or how to find competitors keywords free of cost?

In the beginning, it is also frustrating to choose an appropriate competitor analysis tool.

But trust me, it is as easy as bringing some sugar from your neighbor, or I should say as interesting as inventing a new way of success.

If you can know the trick to find out what keywords competitors are using, then you will understand this.

Sometimes people get afraid of high-competition keywords. They think they won’t be able to beat the content with high domain authority.

But they does a great mistake here. Competing with content with higher search rankings might be difficult but not impossible. You just have to follow the right steps and strategies.

Once you get the technique of identifying the valuable keywords that your competitors rank highly for and you don’t, then competing with them and getting a higher rank will be nothing difficult for you.

This is what we call keyword gap analysis in the digital marketing sector. You will learn many more terms related to this topic later in this blog.

Just keep reading and enjoy your learning.


10 Best Ways to Find Competitor Keywords 2022


1. Identify Your Competitors


Identifying your competitors keywords is the starting point for of this complete process.

Without this, you will get scattered later while searching for keywords.

There are two types of business competitors. One is an online search competitor, and another is local business competitors. They are quite different from one another.

I will not discuss local businesses today because, honestly, some of them might not even compete in terms of organic search, and I don’t want to confuse you with unnecessary information.

Online search competitors are those who appear on search engines or on search result pages when consumers look for similar or identical goods or services to those of you.

Or in other words, websites that rank for the same or similar keywords to your website are known as search competitors.

Understanding your position in relation to your search competition is the first step in conducting competitor keyword research.

For this, you can simply search for your industry related terms and find out who is sitting at the top of the result.

Make a list of those companies and try to find out the organic keywords that they are ranking for.


2. Research The Competition


For this step you will need a competitor analysis tool. A competitor analysis tool will help you through out the whole research process.

Here you can use the list of the competitors you have made in the previous step.

You only have to put the website’s link that you gathered and the rest work will be done by the tool. Sounds unreal?

Well, this is actually what a keyword research tool does. It analyzes the website you have putted in it’s search box.

The tool researches about each and every aspects of the website. And then give a result with all the keywords they are ranking for.

Not only that you can also see the competitors backlinks and other activities of that web page and research them thoroughly.

You can check the search volume of the keywords so that you know who else are fighting for the same keyword.

There are numerous numbers of analytics tool for competitor keyword research. SEMrush, UberSuggest, Moz, ahref and many more.

I will give you their details at the end of the blog. There you will also know how to find competitors keywords free of cost.


3. Look For Valuable Topics


It is also an important part of the competitor keyword analysis. If you do not specify your topic then how can you start your research?

So, when you analyze your competitor’s website, you should check the topics on which they are focusing the most.

You can also search for those topics organically on google or other search engines to find relevant keywords.

The most convenient way is to find the closest competitor that is ranking high on search engines and research on the topics they are writing on frequently.

This will not only just help you to check competitors keywords, it will also help to find your target audience in an organic way.

If you can find the trending and appropriate topics related to your business then this will be greatly beneficial for your website’s organic traffic.

Website traffic will gradually help in building your brand awareness.


4. Choose An Appropriate Competitor Analysis Tool


There are many tools available to assist you quickly and effectively evaluate how you compare to your top competitors.

Moreover, if you have the correct tools at hand, you may spend less time searching for information on your competition and more time selling.

However, you must be quite cautious while selecting the keyword research tool.

Each of the marketing tools is created to carry out a specific task.

Therefore, you must determine your primary objective, the tool that will be most effective for achieving it, and, most importantly, how to use it and find out what keywords your competitors are using.

To assist you in doing just that, we’ve compiled an extensive collection of competitor analysis tools:

  • Social media competitor analysis tools
  • SEO competitor analysis software
  • tools for competitor analysis of content
  • Tools for analyzing competitors in emails, marketing, and industries

Each of this sections has many analytic tools. But you have to fix your target first then go for the tool selection.

But if you are new and do not want to complicate things then you can simply find competitors keywords free on Google search results and check competitors keywords.


5. Gather Knowledge On How To Analyse Keywords For SEO


Any SEO strategy must include keywords as a key component.

They assist you in maintaining your focus on your work and guarantee that your audience is aware that you have the information they need.

It’s important to understand how your industry competitors are using these same keywords and the results they are seeing with their own strategies, even while keyword research can assist you identify the keywords you should utilize when developing your own content.

You can get this understanding through SEO Keyword Competition Analysis.

If you do a proper SEO analysis you will see the importance of analyzing keywords for SEO.

This research assist you not only in finding your competitors keywords but also guide you to rank on the top position on search result pages.

So, try to gather as much knowledge as you can about keyword optimization.

You can take help from any SEO tool like SEMRush or Moz. Or you can also learn about them from different online courses.


6. Gather Competitors keywords


The best way of conducting any type of research is to have a note of all the information and steps you are going to follow.

Gathering your competitors keyword is just like that note.

Once you have finished all your research and collection of your competitors keywords, then the next step for you is to note them in a particular place and assemble them in a proper manner.

The keywords that you are collecting will help you in your further research.

You will pick one by one all the keywords, put them in the search box of any SEO tool and take the important information like search intent, keyword difficulty, CPC (cost per click), etc.


7. Assess Ranking Difficulty


Ranking for the same terms as other websites is not always simple.

They might find it simpler than you to rank for a term for various reasons.

Therefore, you should always consider ranking difficulty before you start targeting a keyword.

You may get a very basic idea of how difficult it will be to rank using the Keyword Difficulty (KD) indicator in SEO tools.

This is demonstrated in the Content Gap study. However, you shouldn’t solely base your assessment of ranking difficulty on a tool’s keyword difficulty metric.

You should also look for the search intent to understand what the traffic is looking for.

Are they looking for information or a website, or do they want to buy something?

All this information matters a lot for outranking your competitors.


8. Identify How To Beat Your Competition


This is the most interesting part of the whole analysis. Where you will actually get the opportunity to use all the information you have gathered to put to work.

This is where all your knowledge will show its magic. Because here, you will make the plan and strategy to beat your competitor. Confusing?

Let us remember the work we have done in the previous steps.

At first, you have identified your competitors and collected all the keywords from their websites and from search engines.

We have also tried to find competitors keywords free from there.

Then we put them on a Keyword researching tool and research about competitors rank, keywords that your Competitors have used, their search volume, search intent, keyword difficulty, and others.

Then we prepared the list of keyword. Now the question is what we will do with all this data.

In this section, we will analyze the list of your competitors keywords and will find out what they have missed or what else we can do with some more keywords that have search volume and CPC.

This is where you can utilize all your efforts and beat your competitor.


9. Find High ROI Keyword Prospects


This is where you will mix and fine-tune all the keywords.

Starting by removing terms that are obviously too competitive would be the first thing to do.

But do not delete these terms permanently from your database because you never know when you might need them.

Simply ignore them for the time being and construct a new spreadsheet with the keywords that are selected.

You should have a considerably smaller list of keywords at the end of that process.

I suggest aiming for between 10% and 20% of your starting point.

However, this is a challenging portion. Sadly, there isn’t a magic metric or tool that can check competitors keywords and fine-tune them.

If you are new and afraid of how to know which keywords should be taken and which should not, then you can take help from other websites as well.

Also, analyze the paid keywords. If you find any keyword that might not need at that time but will work for your product then you can create another content using those keywords and link them.

This is called creating a content cluster. It is an amazing trick to increase web traffic.


10. Compete and conquer

After discussing all the ways to find out what keywords your competitors are using, you must think, what will I describe at this point?

Let’s just say you have done all the tasks successfully. You have done all the analyzing parts and got your expected results! what’s next?

Is this the end? No, if you want a better position than your competitors and want to hold that position, then you must keep updating your content along with the keywords.

Here I am sharing some tips that will help you do that-

  • Update older content
  • Create fresh, improved content
  • Try to increase traffic to your website and lead generation
  • Become prominent on important review websites
  • Build a system to gather proof elements, such as client reviews.
  • Compare the products on your own
  • Engage affiliates


These steps will help you to hold your position at the top of the search engines.

I hope now you know how to check competitor keywords and how to find competitor keywords free of cost.

Next, I will tell you about some competitor analysis tools.



Competitor Analysis Tools


To find your competitors keywords and to know what keywords are competitors using a competitive analysis tool is a must.

You understand its benefits until you use one. Here I am with some best competitor analysis tools and examples.

As there are tons of competitor analysis tools, it will get messy if I start telling about all the tools.

So, I have divided them into 4 sectors according to their jobs and will describe the important and useful ones for each sector.

1. Tools For Content 


Buzzsumo, Similarweb, and Feedly are the three most highly recommendable tools for this task. You will find millions of relevant topics here.

These tools analyze the trends, search results, and what people are searching for frequently.

You can use them to find competitors keywords free of cost on a trial basis. I am sure you will be amazed to see the results.


2. Tools For SEO


Search Engine Optimization is the key to ranking high on search engines.

I guess there is no one left in the digital marketing world who doesn’t know about SEO.

SEMRush, Ahref, Moz Bar, etc. are some of the SEO tools that you will love to use while doing Keyword analysis.

You just need to put the topic name in the search bar of these tools the rest will be done for you.


3. Tools For Social Media


Being active on social media platforms has become a must for today’s life. In every sector of your business or company.

If you want to increase your brand popularity, then you have to be aware of posting on social media platforms regularly.

Sprout Social, Phlenx, and Social Blade are some of the best competitive analysis tools you must try.

You can check competitor keywords using these tools.

You can also maintain your post schedules with the help of these tools.


4. Tools For Ads and Emails


Giving ads on social media or other platforms or sending emails is a great way of generating leads.

So, you must not skip this step to run a successful Marketing campaign. You can use Mailcharts, Owletters, iSpionage for this task.

They all are designed to accomplish this task without any mistakes so that you can run your campaign seamlessly.


Wrapping up – 10 Best Ways to Find Competitor Keywords 2022


Competition is unavoidable; therefore, your only option is to compete more intelligently to give yourself a chance.

Understanding how you stack up against your rivals allows you to accept where you are and gives you the drive to improve.

This article is by far the most thorough web resource you’ll discover on keyword competition analysis.

It contains all the information, resources, and recommendations you need to comprehend your rivals, capitalize on their strengths, and overcome them.

Continuous process optimization will need effort, patience, and practice.

The good news is that if you choose the appropriate keywords, you’ll save a ton of time in addition to that.

After reading this blog, I hope you know how to find out what keywords your competitors are using or how to find your competitors keywords and can start your research.

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How To Find Keywords Used By Competitors?

Ans: You can find your competitor’s keywords by doing competitor keyword research with 10 easy steps. To see the ways read my blog above and feel free to give or valuable opinion in the comment section.

How To See What Keywords Competitors Are Using?

Ans: You can find your competitor’s keywords by doing competitor keyword research with 10 easy steps. To see the ways read my blog above and feel free to give or valuable opinion in the comment section.

What Keywords Are My Competitors Using?

Ans: You can find your competitor’s keywords by doing competitor keyword research with 10 easy steps. To see the ways read my blog above and feel free to give or valuable opinion in the comment section.

How To Check Competitors Keywords Free?

Ans: There are some competitive keyword tools that give free trials, so you can use them if you want to find competitors keywords free, but if you want to check competitors keywords for professional needs, then you must buy their monthly or yearly plans.

How To Check Competitors Keywords?

Ans: You can check competitors keywords by doing competitor keyword research with 10 easy steps. To see the ways read my blog above and feel free to give or valuable opinion in the comment section.


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Naurin Azad

Naurin Azad is an SEO content writer. She has a strong desire to assist others and hopes that her content will benefit users. Naurin enjoys discovering new information and taking unusual routes. She enjoys learning about new topics, studying them, and engaging in conversation with others. She also enjoys experimenting with search engine results pages. She believes that whatever you achieve in life is a direct outcome of your efforts.