How to use keywords in Content9 min read

How to use keywords in Content

Do you know how to use keywords or how to use long tail keywords in Content? If you are looking for the answer, you are in the right place. 

Using the keywords properly is a significant part of SEO and content writing. When you want to rank your content for a specific keyword, there is no alternative to using keywords properly. 

There are certain methods of keyword use, we will share them with you.

But we will discuss how placing keywords in the content can be your trump card.

There are some secret tips that will help you to rank faster than ever and it’s completely suggested practice. 


Let’s jump into a complete guide to keyword placement- where to use keywords for SEO. Before that, we will start with some basic concepts. 


What is keyword? 


A keyword can be any word that people search on the internet. This is a basic definition but We are not going to explain only with the traditional definition, let’s start with an example. 


You may search : Nugget recipe 

And here is the answer in the SERP.

Keyword Example

This “nugget recipe” is a keyword and the ranked blogs are about how to make nugget. Now think again, you may also search it as “how to make nuggets”. And here is the result. 

Keyword example

Though all results are not the same, you will get similar info in the SERP page. Now what about writing it in a different way? Well, We can search for “nugget making process”. Here is the result: 

Keyword Example

As you can see, whatever you search is a keyword and though the search intent is the same- the variation of words can change the SERP result. 


You can ask, how many types of keywords are available? Well, you can decide in many ways. As like, based on the character count- we decide them as 


  • Short tail keywords 
  • Long tail keywords 


We have already shown the example, nugget recipe is a short tail keyword, and how to make nugget is a long tail one.

When you want to learn about how to use keywords in Content, you should know both- how to use long tail keywords in Content and short tail, both. 


We can create a type of keywords in another way, based on the search intent. They are: 

  • Informative Keywords 
  • Navigational keywords 
  • Commercial Keywords
  • Transitional Keywords 


Here is a detail, check it out!

Types of keywords

What is keyword research? 


This is another basic concept, and one of the most popular words in SEO – Keyword research. Keyword research is a key factor of SEO, no doubt.

If you ask what keyword research is, the easiest way to explain it is- finding out how people search a particular topic. 


Let me give you an example. Suppose you have a website on the beauty and skin care niche.

You want to sell skincare and makeup products. Now how keyword research can help? 


You will find out how people are searching on the internet about makeup products and skin care.

And use the keywords in your content, optimize it and it will appear in the search result.

That’s how it works, well not in this much simple way, there are complications. You can read this blog about: 


If you use short tail high competitive keywords, then you may have to use the keywords more often. You cannot avoid it even if you want to.

There is a standard number, 2 Percent, but it doesn’t always work.

So when you are targeting a keyword, short tail and high difficulty, you can use the focus keyword about 10 times in 1000 words.

Again, this is not a static number that you must follow. This is for your convenience so that you can make an assumption.


Hope you have understood how to do keyword research.


What is keyword Stuffing? 



Keyword using and keyword Stuffing is closely related to each other. When you use your keywords in your content, it helps the search engine to understand the topic.

But what if you use the keywords too much? Well, this is called keyword stuffing which is completely harmful for SEO. 

But how to get rid of keyword Stuffing? It sounds easy, because you may think “I will not use them too much”.

Well that’s not how it can always be solved.

Because sometimes you need to use the keywords because of the context. You have to use them to make the topic understandable. 

Now the question is, how to solve the issue? There are some steps you may follow to get rid of keyword Stuffing issue: 

  • Make a plan, how many times you are going to use the keywords. 
  • Find out the synonyms of the keywords. If you have to use the keywords more than expected numbers, use them. 

Remember, keyword Stuffing is harmful for SEO. Few years ago, we saw people using it as a trick, and it worked.

Google ranked the content with keyword Stuffing. But with the updates of Search engine, the sites got penalized and it is going on.

So if you do not want to face any trouble, do not do keyword Stuffing. We have a detailed article about keyword Stuffing, read it for more information. 


What is Keyword stuffing? 


What is keyword difficulty? 



Keyword difficulty is one of the common words as well, we can see it everywhere about keyword research.

In basic sense, how difficult it is to rank a keyword is called keyword difficulty. To learn more about it, read our blog about : 

What is keyword difficulty

How to use keywords in Content? 


You have to use keyword phrase following some basic rules while creating content: 

  • You cannot do keyword Stuffing 
  • You have to use them accordingly 
  • Use the less difficult keywords to rank faster

These are basic, you must follow. But you need to know where and how to use the keywords in blog post , right?


Keyword in Title Tag:



Using your primary keyword is recommended and helpful for SEO.

So when your content appears in search query, it helps the reader to understand what your blog is about. It also helps to appear in voice search.



Keyword in the introduction:


Using keywords in the introductory paragraph or head term is the best practice of search engine optimization.

You have to use the main keywords or focus keyword at least for once in the first 100 words.

We suggest using the keywords right in the first line, However you can use it later also, but must in the first 100 words.

Using keyword in introduction is significant because: 

  • It helps the reader to understand what you are writing about. 
  • Search engine crawlers can understand your context easily. 
  • It amplifies your ranking factor. 


Keyword in the meta description:


Meta description is an important part, this is what a user sees first when they search for something. So you have to use the keywords in the meta description part. As meta description is only 160 characters, you can use keywords only for once. 

Keyword in the body:


We always get questions: How to use keywords in the body? Or how many times we should use the focus keyword in the body? Well the answer is not static, there is no magic number. Because: 


  • If you use short tail high competitive keywords, then you may have to use the keywords more often.

         There is a standard number, 2 Percent, but it doesn’t always work.

          So when you are targeting a keyword, short tail and high difficulty, you can use the focus keyword about 10 times in 1000 words.

          Again, this is not a static number that you must follow. 

  • When you are targeting a long tail and less competitive keywords, you can use the keyword 2 or 3 times in the body, that is enough and will not make any stuffing.
  • You can use paid & free tools to count the number of keywords.


Keyword in the conclusion:


Conclusion, endnote or wrapping up, whatever you say, use the keyword once in the last 100 words.

It means a lot and very helpful tactics for SEO. And if you are targeting a short tail keyword, you can use it more than once.

However, your total keyword usage should be maintained with the word count. 

Number of Words and Keyword Using:


Last but not the least, keyword using varies with the number of words of the content.

If your blog is 2000 words, then you may use the focus keyword 6/7 times.

But will it be the same in the case of the 1000 words Content? Of course No! It will differ.  It will be less. 

Using Secondary Keywords or LSI : There can be many keywords that you are not focusing on but as they are related to the topic, you will cover them also. Let’s give an example: 

Your focus keyword is : Best Mobile phone under 100 dollars. 

Here you can cover different topics related to the main context. Your secondary keyword or LSI keyword can be: 

-Mobile phone price 

-Cheap Mobile phone 

-Smart phone price 

When you want to learn about how to use keywords in content writing, here comes the question, how many LSI keywords to use? 

There are different opinions about it. But we got good results using them 1 or 2 times in the content. Each keyword in one content, it helps to rank in different keywords. 

Keyword in Anchor text: You can also use your keywords in anchor text of your internal and external link.

But do not use the main keyword, try to use the LSI keywords in the anchor text.

Because if you use the focus keyword, it may accelerate the bounce rate and lower the user experience as well as lose your target audience.


Semantically Related keywords: There may be some short tail keywords that are related to your context.

Enriching your content by using them can help a lot to make it easier to rank.

Maintain it in all pages on your site. You can find them out easily with the SEMRush Tool.

But manually finding out is a little bit complicated. We will post a blog about it soon! 

Read more about it here: What is semantically related words?

Wrapping Up 

Hope you have a good idea about how to use keywords in Content, how many times you should use.

Do not do keyword Stuffing, and use them properly. If you write good quality content, then you can appear in Google search results easily.

Good quality content always includes keyword optimization, because it is an integral part of SEO. 

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Sifat Tasnim

Sifat Tasnim is an SEO specialist and Content Marketing Expert. She loves to explore the business and marketing industry and writes about different topics. She is also an undergraduate law student.