The Ultimate Guide to Affordable SEO Services for Small Business15 min read

Small businesses need more cost-effective solutions to make a strong place in the world of digital marketing. 

That’s why affordable SEO services are most suitable for such small business owners to help them grow efficiently. 

The benefits are endless for a typical small business owner when it comes to budget-friendly SEO services. 

Importantly, to increase online visibility for your brand, you need to choose the right SEO packages.

You can take a consultation from a SEO expert or hire an affordable SEO agency to optimize your small business online. 

Your online business can survive in the long run, only when the right customers stay connected with your brand. 

Thus, all the different SEO services that are available today are designed to help you achieve your small business goals. 

Depending on your business budget and marketing needs, choosing an affordable SEO company will be a wise decision to take. 

In this article, we will discuss further about affordable SEO services that are suitable for small businesses.  

Once you know what others are offering, you can make a good choice for the betterment of your small business establishment.

Why Should Small Businesses Invest in SEO?

Almost everyone depends on the internet to search for any business identity online. 

Starting from online shopping, e-commerce business, freelancing, everything is involved around digital marketing. 

This is the reason why the business of every kind has started their operations online to connect more potential leads. 

Small businesses need more online visibility to grow their business and to achieve that, they need to capture the right audiences. 

SEO services will provide the right guidance to help them build a successful e-commerce business.

You can find many popular SEO service providers today who can assist you in finding targets and bringing more traffic to your site. 

However, only some of them offer standard and affordable SEO services for small business owners.

Doing extensive SEO for your business impacts a lot in ensuring a higher ranking for your website. 

To generate great revenues and expand your online business, SEO services are rewarding in every way. 

Hence, small businesses can benefit a lot from investing in SEO. 

Types of Affordable SEO Services for Small Businesses

A small business owner needs a dynamic SEO strategy to ensure long-term business growth.

There are so many SEO companies out there today, that are generating huge revenues by offering multiple seo services. 

Not all small business owners can afford high-level SEO experts, who are costly to hire.

That’s why small businesses mostly prefer an affordable SEO agency to help them grow initially.

Here, I’ve mentioned some of the effective and affordable SEO services you can use for your small business to grow efficiently.

1. Technical SEO

Technical SEO is important for any website to make it more user-friendly and SEO-friendly as well.

Google mostly penalizes those websites that have low-quality structures, slow-loading pages, or faulty redirects.

You cannot take this kind of risk if you are trying to grow your e-commerce business online.

Hence, it is important to develop a standard website with the help of technical SEO applications. 

Also, taking care of all the technical aspects of your website will help it rank higher in SERPs. 

Technical search engine optimization along with quality content can help leverage any e-commerce site.

Technical SEO strategies for your small business—

• With the help of technical SEO services, you can set your site structure
• Using good caching can help your site load faster. Even some hosting providers offer caching facilities in their services.
• On page SEO
• 3xx or 4xx Error detection and repair
• Log file analysis
• Image resizing

2. Content Marketing

Optimizing your site content with SEO can drastically improve marketing (ROI) for your business.

When SEO is applied in marketing strategies your content marketing efforts bring more productive results.

SEO strategies are legit ways for your visitors to discover your brand online.

This gives you a competitive edge over others competing online for site ranking.

The more in-depth SEO is conducted, the online presence of your business is better expanded to reach more potential leads. 

Moreover, including interactive content like blog posts, marketing ads, or any other visual content can help engage audiences. 

The more engaging your content becomes your visitors will increase, and the search engines will make it rank higher.

Also, use some dynamic keyword research tools to make your content SEO-friendly.  

Check out some online keyword research tools to boost content marketing—

• Google Autosuggest
• Google Keyword Planner
• Keyword Tool
• Semrush
• KW Finder

3. Link Building

When others share your links from their content it becomes visible to more people. 

As you get noticed more and more through sharing links, the engagement rate will increase for your site.

Google will then help your site rank higher on search results pages. 

Link building is a crucial marketing tactic used for leveraging SEO campaign for your site.

You can make deals with other marketers and exchange their links with yours to help your business grow through backlinks. 

Google will help rank your site higher if you carry good-quality backlinks. 

Your link-building strategies must include the following factors —

• Use the ‘Cognitive SEO Backlink Analysis’ tool to identify the backlinks your competitors are using for ranking. 

• Utilize the ‘Unnatural Link detection’ tool to remove malicious links
• Conduct competitive analysis 
• Ask other bloggers for a guest post to increase your reach by linking your site
• Blog commenting & blogging can help discover new bloggers in the community to increase guest posting

4. Track Your Site Ranking

When it comes to affordable SEO services, tracking your site ranking is one of the best strategies you can have.

You need to analyze your site ranking from time to time to see where your site stands in the ranking competition. 

The higher your site ranks on SERPs, the better will be your brand’s reach, boosting your business growth as a result. 

Thus, monitoring your site ranking is crucial for making your SEO campaign successful.   

Track your rankings with these best SEO tools— 

• Google Search Console
• SEO Rank Tracker 
• Ahrefs
• Semrush
• KW Finder
• Moz Pro
• Uber Suggest
• Answer The Public: Free SEO Tool
• Spy Fu: Free SEO Tool

5. Local SEO

Local SEO can be another effective strategy for helping your site rank higher on search results.

It is great for optimizing a website and boosting traffic while expanding brand awareness for your business. 

Local SEO strategy includes — local keyword research, social media marketing, optimizing your Google My Business profile, building citations, etc.

To get some traction for your business, you must get into partnerships with other local businesses for marketing promotions and link-building. 

6. Video SEO

Video content branding is at the top of the SEO marketing game today, as it ensures faster business growth.

The more engaging your ad videos become, the better traction you will gain from your marketing efforts. 

We have all seen how viral videos make content creators millionaires overnight.

Hence, focusing on video SEO services can be a great choice to leverage your small business.

Tips for ranking your site better with video content marketing strategy — 

• Research for popular targeted keywords to create SEO-friendly video content 
• SEO optimize your video titles & descriptions 
• Create short product infographics
• Interlink all your videos to increase your online presence 
• Repurpose your existing video content
• Recreate your blog content into video content then interlink all the other videos and blog posts you have created. 

7. E-commerce SEO

E-commerce SEO services are highly important for those owning an e-commerce business.  

With the right SEO tools, you can ensure a successful e-commerce business in the long run.  

Check out the benefits of e-commerce SEO services —

• Engaging copywriting attracts the right audiences 
• SEO strategies boost higher ranking for your site 
• Drive more traffic to your website 
• Boosts company sales & revenues 
• Increases online visibility for your services 
• Brand recognition 
• Cost-effective lead generation 
• Helps build credibility for your brand 

The SEO Services Suitable for Small Businesses 

Small businesses mostly suffer due to having no standard SEO strategy.

Not all kinds of SEO services suitably work for all business types. 

You need to analyze which SEO-based service is helping you generate more traffic.

If you are a small business owner then it is better to start getting help from an affordable SEO agency that provides affordable SEO packages.

Types of Affordable SEO Services for Small Business and Startups —

1. On-Page SEO Services —-

Keyword research, URL optimization, title tag optimization, optimizing content, optimizing heading tags, optimizing internal and external links.

2. Link Building Services / Off-page SEO—

Setting up a link-building strategy, competitor analysis, manual blogger outreach, fixing broken links, and removing spam backlinks.

3. Technical SEO Services —

Page speed optimization, fixing 4xx and 3xx errors, log file analysis, sitemap integration.

4. Local SEO Services —

Local SEO strategy for links and on-page content, google my business listing, building citations, directory listing.

5. Content Writing Services —

Creative copywriting, blogging, optimized social media content posting.

Top 5 Affordable SEO Services for Small Business

At the initial stage, small businesses usually don’t have the biggest budget to hire costly SEO companies.

They should choose good quality and affordable SEO packages offered by some legit SEO agencies.

Top 5 Picks of Affordable SEO Services You Can Choose for Your Small Business —

• Content SEO — Keyword research & SEO optimization are game changers for small businesses.

• Google My Business — It is free and effective at the same time to build business credibility. 

• Link Building / Off-page SEO — This increases online visibility for your business.

• Ranking Tracking — Most effective method to track your site rankings and SEO campaigns.

• Technical SEO Services — This improves page loading speed for your site and boosts site optimization.

There are many others on the list, but the ones mentioned are quite effective in improving traffic rates for your site.

You can also take help from an SEO consultant to get more tips on what other SEO services you should be trying.

Choose The Right SEO Company and Packages 

It doesn’t matter if you have a small or big company, you need to pick the right SEO services to leverage your business.

You must look for those SEO agencies that can fulfill your marketing needs while providing cost-effective SEO services.

Hiring a costly SEO provider cannot always guarantee you a  productive outcome.

Hence, you need to be wise when deciding to choose the right SEO company or package for your business type.

Here, I have mentioned some of the cost-effective and standard SEO service providers that have been benefiting customers until now.

1. Reinforce Lab

Reinforce Lab is one of the finest digital marketing agencies in Dhaka that has supported more than hundreds of organizations with its SEO services.

They have a dynamic marketing team that provides effective digital solutions for entrepreneurs, startups, and small to large organizations.

Their versatile range of digital marketing services works effectively well in providing the right solutions to the clients.

Reinforce Lab SEO Packages Include —

1. On Page SEO
2. Off Page SEO
3. Technical SEO
4. Website Audit

Pricing — Pricing for affordable SEO packages starts from $167 per month.

Find out more about their exclusive services.

Location — Concord Tower, 113 Kazi Nazrul Islam Avenue, Dhaka 1205.

Pros –

• Offers extensive digital marketing solutions
• Dynamic branding solutions for entrepreneurs & startups
• SEO specialist
• Content marketing
• Expert team of WordPress web design, creative design, PPC Management & SEO Analytics
• Great technical support
• Affordable SEO packages

Cons – None 

2. WebFX 

WebFX has a dynamic team of marketing experts, who work tremendously well in providing various marketing services to their clients. 

They offer strategic SEO services to help your site rank better while driving traffic for your business.

WebFX SEO Packages Include —

   Pricing  —   

• The Bronze plan costs $7.750 
• Gold plan costs $12,750 with a monthly fee of $5,000. 
• Platinum plan costs $15,750 with a monthly fee of $6,500. 
• Enterprise plans can be customized

Location —  Philadelphia, PA

Pros —

• Monthly SEO support
• Proprietary technology platform
• Marketing Cloud FX campaign tracking software

Cons — 

• Higher-tier plans are expensive
• Staff turnover can negatively impact service quality

3. Thrive Agency

Thrive is an internet marketing company offering a variety of digital services to any type of business.

Their services offer standard WordPress web solutions and effective marketing strategies.

Also, they provide good technical and customer support to their clients.

Thrive Agency SEO Packages Include —

• Optimization (SEO)
• Pay Per Click (PPC)
• Social Media
• Web Design
• E-commerce Optimization
• Conversion Rate Optimization (CRO)
• Reputation / Reviews Management
• Content Writing
• Photography / Video
• Web Hosting / Maintenance
• Amazon Marketing
• Email Marketing
• ADA Compliance
• Link Building
• Search Engine Marketing

Pricing —

The pricing for Thrive starts at $15.8 per user per month. 

Thrive has 2 different plans —

• Solo at $15.80 per user per month
• Team at $16.60 per user per month

Location —  4604 Park Springs Blvd Suite 140, Arlington, TX 76017, USA

Pros —

• A wide variety of opt-in form types
• Easy drag and drop from the building
• Numerous pre-made templates
• A big list of integrations for email marketing services
• Smart Links features
• A/B testing 

Cons — 

• The older opt-in form templates are outdated
• It is confusing to understand the difference between “Lead Groups”, “ThriveBoxes” and “Lead Shortcodes”
• Custom content is out of order
• tagging and setting up custom fields create confusion to ensure customer sess learning content, this should get easier soon. 
• Lack of precision in sections 
• Some other features are under-developed

4. Studio 36 Digital

They offer professional e-commerce SEO packages for driving sales and affordable web & e-mail marketing solutions.

They have been providing digital solutions to small businesses, boosting their online presence, and helping their sites rank organically. 

Studio 36 Digital SEO Packages include—

• Search Engine Optimization
• E-Commerce SEO
• Website Design
• E-Commerce Web Design
• Social Media Management
• Content Creation & SEO Copywriting
• WordPress Hosting
• Pay Per Click Management
• SEO Consultant services

Pricing— Our SEO packages start at just £149 per month, while our web design services start at just £249.

Location — 77 Salmesbury Avenue, Blackpool, Lancashire. FY2 0PR

Pros —

• They offer services at reasonable prices
• free training to boost online presence for businesses

Cons —

• Lacks variations in certain services 

5. Engine Scout

Their core services offer various eCommerce marketing solutions along with strategic solutions regarding SEO & PPC.

They do offer free business consultations to help their clients improve e-commerce services.

Also, their monthly contracts are flexible that come with their digital marketing services.

Engine Scout SEO Packages —- 

• 360° Digital Services
• Web Design
• Digital Marketing
• E-commerce SEO
• Social Media Marketing
• Google Ad
• Link Building

Pricing — Not mentioned clearly on their website 

Location — 3/5 Rose St, Hawthorn East, Victoria 3123, Australia

Pros —

• free consultations offer
• digital marketing solutions
• offers monthly contracts

Cons — 

• Very few people have tried their SEO services 
• Most of its services are not versatile  
• Pricing details are confusing 

Choose The Most Reliable SEO Agency for your Small Business

Optimizing and driving better traffic for your site has never been this challenging before than it is today.

Nowadays, it is hard to find SEO companies that provide budget-friendly quality SEO services. 

Fortunately, there are a few agencies out there who are providing great SEO services and we have mentioned some of them in this article. 

Engine Scout SEO packages are not competitive when compared with others and their services are not dynamic enough. 

On the other hand, Studio 36 Digital SEO packages lack variations.

When it comes to offering dynamic digital solutions, both Thrive Agency & WebFX are well-appreciated for their services.

However, both their offered services are quite expensive when compared with Reinforce Lab.  

Hence, I think Reinforce Lab is the best fit compared to others, in providing cost-effective SEO solutions for small businesses and startups. 

They are providing a versatile range of marketing solutions to customers and they kept all their services budget-friendly. 

Entrepreneurs and small businesses can highly benefit from their services as they do not compromise on quality.

Marketers who want high-quality SEO services within a flexible budget must go with Reinforce Lab.

Wrapping Up — The Ultimate Guide to Affordable SEO Services for Small Business

There are hundreds of established e-commerce companies out there, reaping huge profits through effective SEO services.

Small businesses are trying to reach that level of success but most of them get misguided due to a lack of the right marketing guidance.

Today, it has become more than a necessity for any small business to stay strong in the ranking competition online.

Your online business will survive depending on the marketing strategies you choose to lead your brand.

Hence, it is important to choose the right SEO marketing agency to help your small company grow faster and most effectively.

So far, we have discussed the most affordable SEO services small businesses can consider trying out.

The ones mentioned have benefited numerous businesses till today and are still considered the most effective SEO methods.

Depending on your budget and needs, choose the one that best fits your branding standard.

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