Your website is one of your most prominent marketing channels. So, you must know these 10 ways of marketing for websites for your better growth.
As a business owner, if you already have an established website, you know how much effort and hope you have behind your empire.
However, if you do not know how to market your website better on the internet, how can you possibly hope to reach those dreams and goals?
That is why it is a must for your marketing campaign to have marketing strategies for your website.
Marketing for a website is a not-so-daunting task.
Social media and other digital platforms have grown immensely. They have also become more available and accessible to everyone.
So, your opportunity of marketing for a website has increased tenfold.
You just need to be aware of these tremendous opportunities.
Just because of a prior lack of experience, many business owners keep wandering in a circle.
However, you do not wish to be among them. That is why you are here.
So here we are to make you familiar with what marketing for websites truly means.
You will be able to find out why marketing for a website is so important.
And additionally, you will be able to understand what are the perfect ways of marketing a website.
Furthermore, you will have some must-have website marketing strategies and website marketing ideas.
You can jot them down for sure success, as a written vision of your strategy is very important.
So lets begin with the question, what is marketing for websites? Do you understand website marketing properly?
What Is Marketing for Websites?
Table of Contents
- What Is Marketing for Websites?
- How Do You Market A Website?
- 10 Perfect Ways of Marketing for Websites
- 1. Perform a Website Design Review
- 2. Make Your Site SEO Optimized
- 3. Social Media Optimization
- 4. Email Marketing
- 5. Use Paid Ads
- 6. Use Video Content
- 7. Keep Your Content Up-to-Date
- 8. Automate Your Website Marketing
- 9. Participate in Online Forums and Discussions
- 10. Best Tools of Marketing for Websites
- Wrapping up – Perfect Ways of Marketing for Websites
Marketing for websites means the process of promoting your website(s) on other platforms.
Your website should appear on the search engines as long as your webpage is minimally optimized.
If you have a proper description and navigation structure for your website, search engines would promote it automatically.
However, search engine optimization is only a part of it now. You need to think one step ahead of the competition.
The vast majority of marketing for websites is already conveyed through experienced marketing strategy templates. You can not through them away either.
So your marketing for website should be a mixture of the old along with the new.
Old Marketing Strategies
You need to integrate what worked before. Offline marketing like TV commercials or billboards can increase exposure, but will only get you so far.
Direct affiliate marketing is also a core marketing idea. However, you need the recent marketing strategies even more.
New Marketing Strategies
In modern times, search engine optimization (SEO), Email marketing, all of these will hold their places.
In addition, capitalizing on social media marketing, PPC marketing, Video marketing, and other sorts of content marketing will really help your campaign.
Regardless, your website marketing campaign should be written down. What you have in your head needs to be neatly visualized for others to see.
It is a great way to make your visions come true. Otherwise, you could be in a “ship without a radar” scenario.
So not to forget, you need to 1. Have a strategy planned out, 2. Need to integrate the old with the new, 3. Keep up with the competition and do it before them.
All things considered, we know you are wondering, how do I get customers to your website?
The first thing of course would be to cater to your customers.
After you have found your potential customers and target audience, it is your duty to create your own unique personal website.
You can learn more from our article Best 5 Ideas for Personal Website Content.
If you are branding your personal website, this will help you understand what you can put up on your website.
If you are a business owner, there will be more to learn about how do you market a website.
We are elaborating upon that in the section below.
How Do You Market A Website?
The first thing you need to do will be to identify your target audience.
Your potential customers are ready to buy. In addition, you must have it pictured in your mind who are your target audience.
So you should definitely include it in a written format when you are plotting your business marketing strategy.
Furthermore, definitely make your website interface unique and attractive.
Otherwise even a strong marketing campaign might fail.
Afterward, you can take advantage of the core ways of website marketing.
Your website SEO, Email Marketing, Blogging, Social Media Marketing, and much more would be included in this.
Now let us get into the nitty gritty of your marketing strategies for websites.
These 10 website marketing ideas will not only help you stay relevant but will also help you to move ahead.
That way you can attract more traffic to your site, reach out to more potential customers, and get familiar with the proper marketing tool or tools you need to use.
In time, you will be a pro at social media marketing. In addition, your social media platforms will have an automated stream of marketable content.
10 Perfect Ways of Marketing for Websites
1. Perform a Website Design Review
Your website is like the window for your shopping cart.
So as any shop ever created, it should look neat, clean, and decently decorated from the outside.
On the inside, it should look well organized, so everything is found accordingly.
So just like a shop, is a website a form of marketing?
Of course, it is!
That is how your website should also actually be.
To take care of these, you need to keep these simple things in mind.
Have A Proper Website and UX Design
Just like in a shop, your customers would not like to get confused traveling around in isles without directions.
Similarly, your website should also have a proper UX design. With proper navigation, copywriting, and design, your website’s user experience is sure to increase.
A Simple Website Structure
Make sure your website’s site structure has a simple hierarchy.
Any webpage should not take more than 3 clicks to reach from your homepage to access.
Additionally, make sure it has all the accurate information about your business, products, and services.
Mobile-friendly and Loading Time
Last but not least, try to make sure your website is mobile-friendly and your website’s loading time is decreased.
Many visitors scroll blogs or websites from the comfort of their smartphones on the go nowadays.
So a mobile-friendly site structure would keep you ahead.
Your landing page should also take minimal time to load to increase
Of course, if you manage to increase user experience, you will have more acquired customers in addition to retaining customers.
You can find out more about UX copywriting from our blog The Ultimate Guide to UX Copywriting 2022.
2. Make Your Site SEO Optimized
You must have an SEO strategy for your website as a lot of traffic is garnered solely from search engines.
Search Engine Optimization SEO for short is the process that helps you rank.
Nowadays, it is not only limited to search engine results, but social media platforms also follow SEO.
Increasing your website’s visibility will definitely increase exposure, traffic, familiarity, and in time, more conversions and sales.
So focus SEO on these factors.
Whether you are writing a blog, a caption, or a description, try to make sure your writing has all the necessary keywords.
Chances are, you do not have an international business. So you should optimize your website according to your region of jurisdiction.
Location-aware searches will help you get the customers you can actually serve or deliver products to.
So plan your SEO accordingly to capitalize on it.
Google searches and similar search engines use web crawlers. These are bots that help the search engines find out which contents need to be featured in their search result.
Your duty to improve on-page SEO is to understand how these crawlers can find your website, your article, and your content.
Properly understand the keyword usage and search volumes of the keywords to make your webpages SEO-friendly. Also, make your content easy to read and accessible.
A combination of these will make your on-page SEO on point.
As we have already mentioned, search engines crawl your website to check relativity, authenticity, and authority.
Outside of your content, the number of referrals or links you have from other websites also improves your SEO.
If other websites provide links to your website or articles, those also boost authority in search results.
These are all part of your off-page SEO, which you do not do on your webpage directly.
Getting these connections and links can really help boosting your site image and it is an integral part of your website marketing strategy.
3. Social Media Optimization
Just like you use your website as a marketing tool, you can use social media as a tool for marketing your website.
In the previous segment, we have already mentioned that social media marketing is unavoidable for growth in today’s world.
Furthermore, SEO also improves your social media exposure.
With that in mind, you should definitely optimize your social media content for SEO too.
It is a good strategy to drive traffic to your website which you can feature on your social media platforms.
You can follow the following process for better improvement of your marketing strategy.
Make A Business Account
Having a business account will allow you to promote your website more prominently and frequently.
Make A Social Media Calendar
Your social media reach and success also depends on your regularity of posting.
Having quality content on a regular basis will clearly indicate more reliability.
Just create a written schedule for when you want to post what type of content.
This will keep you focused and give you a head-start.
Add Your Website Links to Your Page and Profile
Since you want to promote your website, this is something you must not forget.
Whenever you find it relevant, take the opportunity to provide the link to your website for more details.
This is a great website marketing strategy example to capitalize on.
Grow Your Following
Through regular posting and following the aforementioned process, you will reach your target audience even better.
Growing your target audience will also grow your followers, and eventually will drive more traffic to your website.
All these are great strategies of marketing for websites on social media.
4. Email Marketing
Email marketing has been working charms for blogs and websites for a long before.
So having an elaborate email list for your website marketing campaign should also be on your strategy.
People still have strong connections with their emails, especially in business and professional sectors. So do not think email is dead.
It can be great to drive traffic back to your website, let people know what’s new, or pitch them a product directly.
5. Use Paid Ads
While SEO and other optimizing factors might take some time to rank, a small paid ad campaign can really help you reach visitors and customers faster.
You can use Google Ads as an advertising platform.
That way your website will get featured on the platforms partnered with Google AdSense.
This includes paid ads on Google search results, Gmail, YouTube, etc.
You can also capitalize on Facebook Ads to feature your Facebook page or posts.
You can also use the following:
- Google Local Service Ads
- Advertising on Angi
- Yelp for Business Ads
- Microsoft Advertising (formerly Bing Ads)
If you have video content related to your website, those can also be featured through paid ad campaigns.
6. Use Video Content
Using video content is a tremendous way to gain authority, attention, and traffic for your website.
According to Tubular Insights, 77% of consumers think companies that produce online videos are more engaging.
The sales figure is also quite high for video content as a staggering 96% of consumers find videos helpful while making a purchase.
So have videos on your website.
Create a YouTube account with your business website name for marketing purposes.
As the second leading search engine is YouTube, it should definitely be a great marketing channel.
7. Keep Your Content Up-to-Date
Make sure your blogs are regularly updated.
Having a constant stream of updated content and publishing new content on a regular practice is a very good practice.
The more up-to-date your website looks, the more attractive it is.
It is also a great form of remarketing if you have newly updated content on your website which would make visitors want to revisit.
So do not miss this marketing opportunity as it is a great website marketing strategy example.
8. Automate Your Website Marketing
We are near the future where automated marketing will process many hectic heavy loads that drives people mad.
11 times more companies have been using automation than just a decade before.
In addition, recent studies have showcased that there is a 14.5% increase in sales and productivity and a 12.2% reduction in marketing with automation.
With that in mind, it is a very good idea to automate your email, ads, chats, and other social media sectors.
It can greatly reduce your cost and cut your workload, allowing you more time elsewhere.
9. Participate in Online Forums and Discussions
Engagement is key in marketing your website.
There is a saying that a customer has to come across you at least 7 times online before they are keen on making a purchase.
As a consequence, the more interaction and exposure, the better the chance of a conversion.
Online forums, Reddit, and subreddits can help you engage your target audience even further.
Talk about stuff that is related to your website topic.
Engage in fruitful discussions and talk about your website when you can.
Make proper use of Twitter, Facebook, Instagram, LinkedIn, and other discussion platforms.
Also, try to respond to the comments properly and answer the reviews of your website and services as well.
It showcases an active profile which is highly important for your website marketing strategy.
10. Best Tools of Marketing for Websites
Google Analytics Tool is the primary go-to for monitoring the traffic and sales generated from your website.
Apart from that, there are other tools you can familiarize yourself with too. They will give you a better understanding of your marketing campaign.
You can generate more website marketing ideas from that observation and analytics.
There are a few other marketing tools available online that you can use for marketing your website.
For SEO you can use the following:
- BrightLocal for local SEO marketing
- Semrush for keyword research and sight audits
- Ahrefs for SEO keywords
- Moz Pro for updated SEO algorithm changes
For Advertisements, get familiar with:
- Google Ads and local service ads
- Facebook Ads Manager
- Hubspot CRM for site visitor lead generation
You should also check out Mailchimp for email marketing, Spyfu for competitor research, and Leadpages for making high-performing landing pages to put your digital ads on.
Of course, you should check Google Analytics regularly for analytics and website data research.
The key is to remember and work on these tools and the aforementioned ways regularly.
So that you will have a flow of marketing ideas for your website in your strategy.
Wrapping up – Perfect Ways of Marketing for Websites
Overall, now you have a proper idea about how you can market your website.
Using the tools mentioned above, maintaining website structure, SEO, and social media platform presence, all are key to your success.
Additionally, you can pair up with influencers, host giveaways, promote an online course, and get more references to your site.
A well-marketed website can generate a lot of traffic which you would not get any other way. So the benefits of website marketing or advantages of website marketing are too many to count.
Hope this article will help guide you to the authentic tools and perfect ways you can use to promote and market your website starting today.
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Inan Al Banna is a sophisticated content writer with a vast field of interest in SEO and content creation. With a comprehensive study of English and Digital Marketing, it is his passion to tackle different sources of knowledge to grow along with his readers. He delves in the realm of culture, art, technology, business, and psychology. His mission is to encourage empathy, courage, and enthusiasm amongst everyone he comes across.