10 Most Common SEO Mistakes To Avoid 202418 min read

Discover the 10 most common SEO mistakes to avoid and optimize your website for search engines.

Learn how to spot these mistakes early and get tips for improving your website’s speed, content, and structure.

You should read this blog for your own interest.

When you don’t SEO your website correctly then it is not enough to increase your website’s rank.

Nevertheless, it can be difficult to stay current with changes to search engine algorithms and follow advancements in SEO methods.

Fortunately, you’ll be able to identify typical SEO errors that impede the growth of your website, with the correct information and tools.

However, how precisely do you do that?

We’ve compiled a list of the most 10 common SEO mistakes to assist you in starting to solve these issues.

Finding these SEO common problems and replacing them with best practices will help you rank higher in search engine results pages.

Along with this, it will help further enhance your online presence, regardless of whether you operate a successful eCommerce site or a specialized online blog.

Additionally, as much as you can clean up search engine mistakes, it will be better for your website.


I strongly believe that this blog will help you not to do common SEO problems and you can make websites with common website errors free.

Let’s jump into the main topic.



10 Most Common SEO Mistakes to Avoid


These are very common SEO mistakes and we face these kinds of SEO problems regularly.

But if you ignore or don’t focus on common website errors, like 404 error. These SEO issues will harm your websites a lot.

Besides, It can dramatically drag down your entire SEO strategy. So, it’s not a deniable thing at all.

Let’s see the common SEO mistakes to avoid for your websites.


1. Neglecting Site Speed Of Your Website


Suppose, you are browsing a website or browsing for buying something from a website.

Now, if the pages on your site takes time to load or the website speed is slow, your browsing experience will be irritating and you will move on from the website.

It’s natural. The same thing is applicable to your website to your customers or clients. If your webpage loads slowly it will give a poor user experience.

So it’s a very silly thing of technical SEO, but its impact is huge.

Even search engines like Google also emphasizes faster sites.

After that, when the Google Page Experience Upgrade went live in mid-June 2021, three-page loading experience metrics known as Core Web Vitals started receiving more attention from Google.

The move significantly altered SERPs, demonstrating that any website owner’s SEO strategy should place site performance at the top of the list.

Besides, your XML sitemaps will have to be clear and specific.

However, for some reason, website speed is typically an afterthought for website owners.

Avoid making these SEO mistakes. All these factors negatively impact your website.

Work on your aesthetics of site speed, get rid of redirect chains, and tidy up your code to improve website loading speed.




Slow site speed leads to lower conversion rates and down the rankings and user experience.


How to Avoid:


With Google PageSpeed Insights and the GSC Page Experience report, select the appropriate image file type, resize and compress images, tidy up the code, implement lazy loading, fix broken links, and implement redirect chains, among other techniques.


Site speed is one of the most common SEO mistakes.

Sometimes, website owners don’t understand how good their website speed is to Google.

If you feel the same, you can use Google Page Speed Insight to avoid these types of website technical issues.


2. Selecting The Wrong Keywords To Rank


If you want to increase the number of people who see the material on your site, you must do thorough keyword research for your topic.

You should avoid the temptation to utilize broad, generic keywords with a lot of volume.

They may include “men’s clothes” or “earphones”.

Actually, there are very few chances of ranking for them.

Even if you do, the conversion rate of this traffic won’t be particularly high at all.

So you should give intense focus on more targeted search results that you can genuinely rank.

Targeting a broad range of keywords that aren’t directly related to the website niche is one of the biggest SEO mistakes.

The pages made for these keywords won’t increase traffic.

Instead, they’ll just blur your site’s thematic emphasis and perplex Google and visitors as to what the site is actually about.




Targeting the wrong keywords will make it difficult to rank and attract traffic that converts poorly.


How to Avoid:


You should do accurate keyword research, make a good keyword map, and define achievable ranking expectations based on your website’s domain authority and online presence.


Sometimes, it becomes extremely competitive for certain low-volume target keywords.

Here you should use a keyword difficulty metric-equipped tool when conducting keyword research.

Prioritize low keyword difficulty inquiries if you’re just getting started and your website does not yet have much authority.

Afterward, you can aim for higher ones.

Make a good keyword map and topic cluster definitions for your website.

Consider every piece of information your customers would require to get interested in your offering and make a wise choice.

Then make sure that each one has internal links to the appropriate product pages before dividing them into primary and supporting content elements.

Along with this, you should learn more about SEO mistakes to avoid them.


3. Use Of Default Metadata And Neglect The Content Structure


Never underestimate their significance for your SEO strategy.

One of the most frequent SEO problems is needing to be more adequately optimized for meta tags.

The most important thing is you included keywords in your webpage that can be linked to your webpage from meta descriptions by search engines.

Also, meta descriptions are your only opportunity to you can persuade potential buyers with meta descriptions.

Meta descriptions are a way to find your landing page and what your customers want.

One of the biggest SEO mistakes in digital content production is having default, duplicate, or poorly optimized meta descriptions.

If your CMS or website builder automatically generates meta titles, it’s usually your H1, which might be much longer than the advised 60 characters.

And then, after following these SEO strategies people can easily find your webpage.

Along with this, Poor content structure is one of the SEO problems that are very common.

Your page title should act as an H1 heading that clearly describes the information on that particular page to visitors and search engines alike.

A page’s goal may be misunderstood by search engines if an H1 tag is missing.

Your headlines should make the hierarchy of your information clear.

The title is in H1, each major section should be in H2, and subsections should each have an H3 or H4 heading.




Utilizing default metadata can result in low click-through rates and poor ranks, and the meta titles and meta descriptions may be overly extensive.
Additionally, a poor on-page content organization makes it difficult for consumers to navigate the website.

Besides, it prevents you from taking advantage of opportunities to rank for certain portions.


How to Avoid:


You should use tools to find out missing or copy metadata.

Additionally, try to create unique titles and meta descriptions for each webpage.

Also, you must establish an on-page content structure and assign appropriate headings.


You can easily fix your most common SEO issues on metadata just by following keywords, character limit, action verbs, and selling points on your meta tag.


4. Publishing Weak And Unoriginal Content


One of the most common SEO mistakes in digital content production is to promote content just for the sake of having it.

Sometimes you may see you rank for the desired term for a week or two if you properly optimize material.

But if there are no offers of innovative answers and little value for the users, it will not sustain.

Unfortunately, Google will quickly remove your page from the search engine results because of the high bounce rates and brief session times.

Moreover, these types of void content will reduce the authority of your entire website as well as the ranks for the quality pages you already have.

Another SEO issue is creating many pages with remarkably similar content in an effort to rank as highly as possible on the first page of search results.

Actually, such a strategy frequently results in keyword cannibalization.

Moreover, you should keep in mind that errors in the content of the site are bad for your website.

In fact, it means that different pages compete for the same term yet no one ranks highly.




Duplicate material can lead to cannibalization, you run the danger of ranking penalties, and bad content reduces the authority of your website as a whole.


How to Avoid:


To remove these types of SEO problems you can add canonical tags for related sites with distinct URLs, and refrain from building pages around related terms.

Even if you don’t publish duplicate material intentionally, your website may nevertheless have similar pages due to the way your CMS is configured.

Shopify is a typical illustration, as it generates repeated connections to product pages.

By employing canonical tags and informing Google which version is your preferred one, you can easily fix these issues.


5. Failing To Optimize Images


This is a significant SEO issue and a common mistake, especially if your website, like an online store, has a lot of images.

Normally, we all know a slow-loading page increases your risk of losing ranks and the attention of potential customers.

Also, images too large for the web affect site performance and loading times.

The fact that it might be tedious to manually resize and compress each image is one reason why site owners frequently ignore this.

But this problem is simply solved by saving each picture file for the web and selecting the appropriate image file type (WebP, JPEG, or PNG) based on your requirements.

Using internet tools will also help you reduce image size:

  • JPEG/JPG compressor
  • PNG file size compressor




Unoptimized images harm user experience, slow down your website, degrade search engine rankings, and prevent you from appearing in image search results.


How to Avoid:


For avoiding these SEO problems, conduct routine site audits to check for broken or large-sized images.

Besides, you can create original image names and alt tags, use automated optimization, select the best file formats, anchor text, and lazy loading.


Additionally, not writing optimized titles and Alt tags is one of the vital common image SEO issues.

Also, using keywords and creating descriptive anchor texts will increase your chances of ranking in image search results.


6. Overusing Keywords


There have been periods when stuffing as many keywords onto a page as you could be acceptable for generating context and increasing search engine visibility.

But these days, cramming your content with keywords is one of the major SEO issues.

So you should avoid secondary keyword density, overly narrow emphasis, and anchor text that exists simply to include keywords.

If you use keyword stuffing, Google is able to recognize this, and your ranks will suffer as a result.

When deciding whether a page is guilty of keyword stuffing, it also takes into account the metadata and the anchor text of backlinks.

Normally you should insert keywords throughout your article.

Besides, you can concentrate on offering the target audience value, original solutions, and context explanations.




Google strictly penalizes keyword stuffing.


How to Avoid:


You should follow natural keyword density. First of all write for the reader, then it will be better to optimize for SEO.


Use tools for on-page optimization such as SurferSEO.

In order to establish contextual relevance without keyword stuffing, they will evaluate SERPs and provide you with a list of keywords and the number of times you should utilize each one.


7. Not Using Analytics Tools


If you’re not using data to inform your efforts, you’re not doing SEO and marketing right.

While originality and knowledge of the general public are crucial components of a successful SEO strategy, you must be aware of the current state of your website if you want to make wise choices.

Here are some tools, you can be benefited from these tools for your web analytics. They include:

  • Google Analytics
  • Hotjar
  • Ahrefs
  • Heap Analytics




You can not know about your efforts if you don’t have analytics tools. Also, you can’t measure your result.


How to Avoid:


You should set up Google Analytics or any SEO analytics tools.


It’s a very common SEO mistake for new website owners.

But it’s too crucial for SEO analysis.


8. Purchasing Backlinks Or Failing To Implement A Backlink Strategy


For a while now, backlinks have been a major determining element in rankings.

Dofollow backlinks will become even more crucial as content-generating AI systems advance and websites are filled with more material.

But refrain from using sponsored backlinks.

Although it could appear to be somewhat unimportant, Google doesn’t think so.

Google has taken a strong stance against low-quality backlinks via all of its confirmed modifications over the past ten years, starting with the Penguin Algorithm update in 2012.




Google penalizes buying backlinks and your website can lose ranking for not having quality backlinks.


How to Avoid:

You can reach out to websites in your niche, abstain from buying links, and produce excellent content to attract natural backlinks.


Besides, you can follow some tips instead of buying backlinks:

  • Be connected with the website related to your niche
  • In exchange for backlinks offer to write guest posts
  • Optimize your outreach efforts
  • use properly targeted and partially matched anchor text to link your pages.

Be cautious when choosing the anchor texts and timings for your backlinks.

Google may identify this as backlink buying and punish your website if you quickly obtain many backlinks that all use your goal keyword as the anchor text.


9. Lacking A Mobile-responsive Website


Being mobile-friendly is crucial since Google heavily weighs it when determining how high you should rank.

And, they introduced mobile-first indexing in 2018, which resulted in better ranks for websites with mobile-friendly editions.

So, not to add that many consumers access websites on their mobile devices, particularly for making purchases online.

In mobile SEO mistakes are very crucial for your website.

Additionally, you can use Google’s free test to see whether your website is mobile-friendly.

It’s a good idea to examine your website on your phone as well.

Go through each page, click each button, and record how long it takes to load and make your site responsive for mobile users.




Google keeps emphasizing mobile-first indexing. A website without mobile responsiveness can lose ranking and conversion rates.


How to Avoid:


You should define the dimensions well, and limit navigational features and dropdowns for better mobile responsiveness.


You should contact your web developer to do mobile responsive on your website.

It is a crucial part of SEO optimization and most website owners don’t focus on it.


10. Ignoring UX And Site Structure Best Practices


Google is perceptive enough to consider user behavior while determining SERP rankings.

Moreover, the rankings of website pages are affected by variables like session length, bounce rate, and pages visited.

Because of this, it’s a serious SEO mistake to ignore UX and website architecture.

Users may become frustrated with difficult navigation, unclear desktop or mobile layouts, and poor site loading times.

But their decision to leave will also have an immediate effect on how well you fare in SERP results.




It’s very natural that poor user experience increases bounce rates, and users spend less time on websites. As a result, you lose your rankings.


How to Avoid:


To remove these technical SEO issues you should simplify navigation, design mobile-first, and ensure your page speed.


Moreover, you can follow some aspects of the user experience to make your website SEO friendly. They are:

  • Use Precise URLs: Proper URL practices and a healthy site structure go hand in hand. Ensure sure visitors can deduce the page’s content from its URL. Also, stay away from date markers, symbols, and other extraneous or potentially changeable features.
  • Have Logical Navigation: Make sure the links in your navigation correspond to the site’s hierarchy, make the user experience easy and logical, and use breadcrumbs to make backtracking easier.
  • Limit CTAs and Popups: Excessive popups and CTAs reduce the user experience. You should use them as a necessity.
  • Improve On-page Structure: Make scrolling effective by making the most of the available space on the page. Utilize header tags and hyperlinks to assist users to go to specific areas.


Most website owners do these common SEO problems at random.

But these affect much on website ranking.

You should clean up search engine mistakes to rank your website properly.

So you should be aware of these common mistakes regarding your websites.



Tools And Tips For Spotting SEO Common Mistakes Early


Having trouble deciding which SEO errors to address first?

The following is a collection of well-known SEO tools that can quickly assist you to handle the above-mentioned SEO mistakes and routinely offer suggestions for improvement:


Google Analytics


Tool for monitoring user activity that provides useful information on website traffic, conversions, bounce rates, session length, and other factors.

Other uses might help direct your SEO work, such as identifying causes of traffic loss and your best-performing themes


Google Search Console


Google Search Console, which is based on the concept of website health tracking, will assist you in locating problems and areas where your website may be improved in order to increase its SEO performance.




SEMrush is a comprehensive SEO and digital marketing tool that offers features like website audit, keyword research, competitor analysis, backlink analysis, and more.

With SEMrush, you can quickly identify technical SEO issues like broken links, crawl errors, and duplicate content.

SEMrush errors finder is a very smart tool for avoiding common SEO mistakes.

Additionally, it also provides insights into your website’s organic search traffic, top-performing pages, and keyword rankings.

Besides, SEMrush has a site audit tool that can automatically detect and prioritize SEO issues for you to fix.




Ahrefs is a fantastic package of SEO tools that includes the versatile Site Audit, Keywords Explorer, Rank Tracker, and Content Explorer.

Besides, it may be used to analyze the SEO performance of specific pages, find keyword opportunities, investigate competitors, and much more.


Screaming Frog


Screaming Frog, a frequently disregarded tool, is incredibly effective and enables real-time SEO issue detection.

Because there is a steep learning curve involved in realizing its full potential, it provides a free version you may try out.



Along with this, here are some generalized tips for you to avoid common SEO mistakes.

  • Stay current with the most recent SEO techniques and Google algorithm adjustments. You need to be aware of and adjust to changes in the way search engines rank websites.
  • Consider the user at all times. Even if you struggle to keep up with all SEO best practices, if you design your website and write your content with users in mind, you will be one step ahead of many rivals.
  • Based on your industry, describe your blunders and plans. For instance, failing to optimize for Google My Business listings is one of the biggest mistakes made by small local businesses. Similarly, blog posts will suffer greatly from keyword stuffing and unoriginal content, while eCommerce websites must constantly ensure that the product page indexation with parameters is correct.



Wrapping Up


As SEO is a significant undertaking, it’s crucial to follow best practices and steer clear of common mistakes.

Even seasoned SEO specialists make frequent SEO blunders.

Most importantly, you should aware of local SEO mistakes.

The key is to identify and fix them.

You can take the help of this blog, the recommended best practices, and the extra resources to guarantee that the key components of your website are receiving only the greatest possible SEO attention.

In the end, the more you know how to fix SEO issues, the better for your website.

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1. Why is neglecting site speed a common SEO mistake to avoid?

Answer: Neglecting site speed can lead to a poor user experience, which can negatively impact your search engine rankings.


2. How do I optimize images for SEO?

Answer: You can optimize images for SEO by compressing their file size, using descriptive file names and alt tags, and choosing the right image format.


3. Are overusing keywords bad for SEO?

Answer: Yes, overusing keywords can lead to keyword stuffing, which is a black hat SEO technique that can result in penalties from search engines.


4. What are some analytics tools I can use to track my website’s performance?

Answer: Google Analytics, SEMrush, and Ahrefs are popular analytics tools that can help you track your website’s performance.


5. Why is having a mobile-responsive website important for SEO?

Answer: Having a mobile-responsive website is important for SEO because more and more users are accessing websites on their mobile devices, and search engines prioritize mobile-friendly websites in their rankings.

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Maxilin Catherine Gomes

Maxilin Catherine Gomes is an undergraduate business student who enjoys experimenting with the world of marketing via her proficiency in SEO. She doesn't have to put in any additional work to conduct relevant topic research, analyze traffic and search rankings, or discover the most popular visited websites for her articles since she enjoys doing so. She has spent the past decade devouring thrillers, romances, and detective books. For her, the best thing to do is to learn something new. She believes that everything in the world works together to help you reach your goals.