Real Estate Social Media Posts Ideas not only assist to connect with the target audience, but also enhance followers’ loyalty and enable you to transform leads into clients.
Using Real Estate Social Media Content Ideas helps to connect with new customers.
Also, it boosts conversions among existing consumers with a strategic social media campaign
Here’s a brief snapshot of the Sproutsocial’s report findings :
- 77% of realtors actively use social media for real estate in some way, shape, or form
- 47% of real estate businesses note that social media results in the highest quality lead versus other sources
- 99% of millennials (and 90% of baby boomers) begin their home search online (as opposed to in-person referrals)
Now you know how much realtors are depending on social sites day by day for further details let’s get into our next topic on-
Importance of Social Media Post Ideas for Real Estate
Table of Contents
- Importance of Social Media Post Ideas for Real Estate
- Why Social Media Content Ideas for Realtors is Important?
- 20 Real Estate Social Media Posts Ideas 2022
- 01. Share A Client’s Life Milestones
- 02. Provide Design and Renovation Tips
- 03. Post-New Listings
- 04. Share Home-buying Tips for First-time Buyers
- 05. Share Useful Market Information for Housing
- 06. Remind Audience about Your Current Discounts and Special Offers
- 07. Give Audiences Home Decoration Inspiration
- 08. Create Open House Video Recaps
- 09. Share Fun Facts about your Area
- 10. Make a Good Quality Profile and Photo Cover
- 11. Share the Most Expensive Listings
- 12. Go for Live Post
- 13. Do not Forget to Include a Call for Action
- 14. Create Closing or Sold Posts
- 15. Post about Client Buying Anniversary
- 16. Attract the Ideal Customers by Mentioning House Pricing
- 17. Remind about Current Discounts and Special Offers
- 18. Post Pictures of Local Business Spotlights
- 19. Re-post Customer-created Content
- 20. Share Charts and Graphs that Show Your Success Rate
- Wrapping Up – Real Estate Social Media Posts Ideas
Professionals usually fight with social sites even realtors make accounts and post sometimes,
but they abandon and concentrate on references and other forms of promotion when traction is not obtained.
This is an error, however.
You are at an advantage if you do not utilize social media because you undoubtedly have your competitors.
A recent study has shown that 77% of immobilizers utilize social media in some form
and that 99% of immobilizers are looking for a home online instead of by themselves.
Social media is hard for companies, but it is essential if you want to develop a brand.
As it is first of all the way to individuals who want to purchase a property on your market.
So you can easily guess the importance of social media posts ideas for real estate after this brief right?
Now let’s dive into our next topic-
Why Social Media Content Ideas for Realtors is Important?
Being a successful real estate agent means establishing your brand undoubtedly.
Also one of the major advantages of social media is the perfect way to accomplish so.
However, social networks for realtors do not only improve brand awareness they also make the network simpler.
Which is another essential component of property sales.
Real estate brokers may share their houses on the market via social media, communicate with present and existing clients, and request referrals.
As a real estate agent, you should not rely completely on social media, but it is another weapon in the toolkit for small company marketing.
We have done with our retail parts now let’s get into our most awaited topic which is-
20 Real Estate Social Media Posts Ideas 2022
Clients are the major asset of any business.
Then why not give them the major priority?
Suppose one of your potential clients has brought a plot from you.
Share about this milestone with a touching caption and tag your client on the post.
The caption should describe how your client has managed to buy from you, his plans with the plot, and what benefits you are giving the client.
This way client will obviously feel special, as you are sharing his life story right?
Also, they would love to share it with his/her community which will easily increase your post’s reach.
So try this wonderful real estate social media posts ideas to get the best result.
02. Provide Design and Renovation Tips
People love to embrace new changes.
So use this point and create some easy applying real estate tips on home designs and renovation.
You can share the tips as visuals or can go for making videos.
Do the things that are easily understandable for your audiences.
You can provide these sorts of tips as a blog post on a weekly or monthly basis.
This way audiences will wait eagerly to see your latest content and share it with others, as people like to share quality content.
Do more and more research and find out simply appropriate renovation tricks that can give your business a huge response.
And count this as one of the most beneficial real estate social media content ideas.
03. Post-New Listings
Listing postings are of great assistance in achieving maximum web traffic.
As the listing information is accessed quickly,
But you can also provide a summary of your listings on your social media platforms with your website link.
Or else you can go for infographics visuals, the choice is yours.
In the case of listing, you can go for emphasizing the characteristics of your best-selling product or the best features of your products.
Do not forget to provide your contact information in the post.
So consumers do not have to seek it if they have a query.
Also, consider it as one of the most helpful real estate social media posts ideas.
The process of purchasing a house is frightening to first-time buyers.
They need to determine what to seek a house, obtain mortgage approval and establish a budget, select an agent, and bargain.
All seems so complicated, right?
So share some suitable ideas with your buyers to help make the process look a bit less complicated.
You may create a training series, give ideas on the ideal time to lock your mortgage rate, and more.
Remember that you are a person who knows the business really well.
So try to provide your audience something to listen to on a daily basis to share education tips.
You can consider this as one of the most productive real estate social media content ideas than ever!
Confidence is the key to success.
Show them that you know your stuff to build trust and your expertise.
Post relevant home market facts.
However, avoid too much jargon from the industry, since your audience might fatigue it!
Make your article visually heavier than words even you can link to the original source.
And quickly explain why these statistics are important for buyers and sellers.
This kind of informative posts people likes a lot as well as share too!
So do not forget to apply this sort of amazing real estate social media content ideas to get more potential customers.
06. Remind Audience about Your Current Discounts and Special Offers
You must be mindful that it is received by your possible customers while crafting an offer.
So remember to develop and publish discount posts with your unique ideas.
But do not spam much, though, that might also irritate you.
To achieve the greatest results, you can schedule your postings.
You may also participate in these kinds of postings by asking questions or making a single pole in the title of the post.
This kind of work brings with it many engagements.
So try out this one of the most wonderful and creative real estate social media post ideas for your business site.
07. Give Audiences Home Decoration Inspiration
88% of the houses in the set – up are sold in less time and 20% more than the houses not in the set – up. (Investopedia)
Thus you may rely on that staging your houses is a significant component of selling your properties to highlight their essential qualities.
While it pays additional attention, it can cost between a few hundred and a few thousand dollars.
Provide your readers with ideas on how to build your homes without breaking the wallet.
Post photographs of several rooms and use the description to indicate characteristics that help the house stand out.
Such as the color of the paint and a lack of embarrassment by following market trends.
This sort of unique content can give you the best result for sure.
So count is one of the real soundest estate social media posts ideas and just go for it!
08. Create Open House Video Recaps
Posting a video of every open house is really an effective idea for home buyers.
You can consider it as one of the best real estate social media post ideas
This really helps the buyers who cannot attend the event.
But they can then at least talk to their real estate agent in order to reserve a private look.
And this way open house video recaps actually help a lot.
Facebook Live is also available or a short video can be uploaded.
Keep in mind that 90% of individuals make decisions by using videos.
Share a video of the listing if you want to sell a home quickly or if you want as much information about the property.
There is obviously something that makes your town unique right?
Perhaps all need to encounter are unusual monuments, museums, and sites.
Or perhaps you definitely recommend everything there is distinctive local food.
What about fascinating flora, animals, or views that have not been discovered elsewhere?
Share about all these things through visuals or videos from your business profiles and see the magic.
People really like this sort of unique content so do not miss this chance to give your target market a surprise.
Use the wonderful real estate ideas for social media for your business without any further delay.
10. Make a Good Quality Profile and Photo Cover
Remember, 65% is a visual apprentice in the majority of the population.
So never forget to share high-quality profiles and photographs to make your page attractive.
Not everyone must have the same professional appearance.
But always remember that your profile and cover images are the first things people see when they reach your page.
So use the most simple real estate social media ideas to create the best image among your audiences.
People adore lists, even if they can never afford them.
However, the connection from your website to such lists is an excellent method to get people on your site and see their houses.
Furthermore, you never truly know who is searching for a house of luxury.
Some graphics may be developed to include the information.
Give your insight into your house, remember to keep the text extremely light.
12. Go for Live Post
Facebook Live and YouTube Live are excellent methods to engage more and broaden the reach of new audiences with your fans.
Going live may also show your sincerity and make you more related, as they are unreleased and unedited!
Live videos work great for the announcement of new listings, for questions, or even a virtual property tour with their fans.
Make sure you let your supporters know when you expect to go live with a newsletter, including your live event dates and times.
Count it as one of the best effective real estate ideas for social media.
13. Do not Forget to Include a Call for Action
Never forget to Include an appeal in your posts always.
Which is also known as a call for action.
Tell your supporters, in other words, what to do.
It may be a simple “double-tap” to share this quote with someone who needs to hear it.
Or it can be like If you appreciate this light in my new list and “remember this advice when you start your search.”
This way people would see this kind of post with more acceptance either they buy or sell.
So do not regret applying this kind of idea of creative real estate social media posts to get the best traffic!
14. Create Closing or Sold Posts
This is one of the most effective real estate social media content ideas.
As real estate deals are really very difficult to execute, to be honest.
The laws, conditions, inspections, and their navigations.
Especially its commercialization and the selection of a customer!
It is not a stroll in the park precisely.
So never forget to celebrate when a transaction is a success!
Welcome your buyers with a social media scream for their new house with a closing or sold-out post.
15. Post about Client Buying Anniversary
It’s a great technique of making prior customers feel important to you when you remember the anniversary of the past house closing of a customer.
You’re also going to like to recall that day.
Moreover, before your pals, you’re going to receive your name.
Get a photograph of the customer before the home or at home if feasible (a picture from the closing day is provided.
Try focussing on the individuals in the picture and how they like their homes, if possible.
16. Attract the Ideal Customers by Mentioning House Pricing
Including the pricing when posting a property for sale is one of the really active real estate ideas for social media.
This helps your audiences to understand instantly if it is something they can really contemplate buying.
Give your leads warmer and better qualified to provide all the important information beforehand.
Buyers who know the region will use this to get a sense of what the properties they are interested in really sell in the communities.
If someone has purchased a house for less than it has been specified, then post it.
Call for action that reminds others to contact you if they seek the same results.
17. Remind about Current Discounts and Special Offers
Maybe in collaboration with a home stage firm you’re working with you, you provide a discount.
Or you provide a home reviews discount, remind consumers more than once.
Share the week before your campaign begins a preview or tease on the discount or special bid.
Encourage your public to participate and you may reach your campaign objectives.
Such as more email subscriptions, new guidelines, or a better customer experience.
Details regarding the offer are then shared again when the campaign begins and again after the campaign is over.
This kind of post can easily get the most traffic as try this awesome real estate social media post ideas for your business now!
18. Post Pictures of Local Business Spotlights
The idea to include photos of companies in the region is another creative real estate social media posts idea.
Must remember to include images of them on your site if there are nearby banks, retail centers, or fitness centers.
The most essential thing is to understand what your audience is searching for.
And then show them that you have listings close to the proper company facilities.
You can also use a drone to capture photos to make your shots stand out.
The drone enables you to record aerial views of a bird rather than just share images that were shot straight on.
No need to say but you can guess how many people you can attract through this type of post right?
19. Re-post Customer-created Content
You can consider it as one of the most suitable real estate ideas for social media.
Sharing content created by your customers on your Instagram or Facebook helps to enhance your page involvement and raise conversion rates.
This also enables you to stand out in comparison with your rivals.
Online content such as photos and videos is created and shared by over 50 percent of adults.
You can get a lot of resources to use this quantity of user-generated material so that you may interact with your audience.
Your audience always creates content: “If you don’t curate it and showcase your consumers, brand equity is absent.”
So try to repost your customer-created content from your sites like a real estate marketing trick to make them happy too!
Who does not like to see successful business sharings?
Showing your business success rate with appropriate charts and graphs is one of the most helpful real estate ideas for social media.
It helps many people to keep readers on their page for longer by using graphs as an optional visual to text or text pictures.
Show this information in a simple chart if you have sold a lot of houses or assisted a record amount of users.
You may exhibit the increase year-over-year to illustrate how good a job you have done in the housing market.
Graphs can also describe the current events on the market, such as interest rates and housing patterns.
Wrapping Up – Real Estate Social Media Posts Ideas
Revise those ideas to create the perfect real estate social media content ideas using these basic yet powerful suggestions,
With these social media post ideas for real estate businesses, not just your present customers,
but other folks who could be seeking a new real estate agent will earn your confidence very easily.
You can inspire your readers to continue to return to your website and consequently obtain more traffic by creating these kinds of valuable content.
Remember that real estate business owners’ main marketing tactic is word of mouth.
If you can spread the word and show your authenticity you can win the market easily.
Another thing, creativity lies in you.
So you do not need to follow only those ideas for your industry.
Instead, you can create your own real estate social media content ideas.
Now, I’d like to hear the best real estate social media post ideas that you have used for your business.
Do you have any other ideas about; how to promote the real estate business on social media?
Share your ideas with us!
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Maxilin Catherine Gomes is an undergraduate business student. She loves to explore the marketing world. The last decade spent her life reading thriller, romantic, and detective novels. She travels whenever vacation comes. Learning something new is the best thing for her. She wholeheartedly believes that When you want something, all the universe conspires in helping you achieve it.