18 Content Marketing Ideas for Real Estate 202420 min read

Content marketing Ideas for Real Estate, real estate content marketing, real estate content, real estate content marketing ideas, property content marketing

Content Marketing Ideas for Real Estate is crucial as well as the most powerful marketing approach for increasing website traffic and brand recognition.

Real estate content marketing is a field from where audiences can reach their dream destination with various content.

In real estate content, the main focus is to give proper answers to potential customers through content creation.

Which is quite tricky to establish.

Without proper research, you will never know what your audiences need.

But real estate content marketing ideas are not that much troublesome.

All you need to do is present authentic news with visual solutions for your audiences.

Customers of this sector need more assurance and trustworthy data than any other sector.

According to Techjury,

U.S pending homes sales increased by 5.7% in January 2020 compared to January 2019.

As this was increased during the pandemic situation, we can assume that all the activities were started with content marketing.

So it is pretty clear that real estate content marketing affects the real estate market with a huge quantity.

In case you are new in this sector then do not worry at all.

We added some most effective property content marketing ideas with amazing beneficial marketing tools only for you.


Now let’s start with-

Why do you need real estate content creation-

Content builds trust


Content is called one type of Social Proof.

People who follow your content at least trust your content topics.

For this reason, they come back to your website to know more.

If you can produce content with authentic information and trendy subjects, it’s easy to catch more attention.

Also creating content with personal touch helps a lot.

Peoples think that you are talking about their problems with proper solutions.

It makes them rely on you more.

And in this way content works actually for building trust in your customers.


Establishes you and your company as experts in the industry


Being an expert is not something you can just call yourself.

You must need to earn a reputation as an expert in your industry from your consumers.

And for this, you need to create your industry and business-related content.

Representing your field of expertise might help you establish yourself as an authority in that field.


Drives organic traffic through SEO and social media sharing


The development of content is an important aspect of SEO.

It’s a smart approach to boost web SEO for your landing page or website by using content with the correct keywords in the right locations.

More social media shares can be attributed to higher-quality content.

Because consumers are drawn to other customers, content may help you grow sales and income.

Content is an excellent method to market your brand and pique the curiosity of potential consumers you would not otherwise have reached.


Bring in more new leads


When people can discover helpful information on your website, they are more inclined to visit it.

You can pique your consumers’ curiosity and fascination by generating and sharing content, which encourages them to pay attention to your business.

New leads are an important component of expanding your business.

The majority of leads come from genuine and intriguing content.

More leads mean more traffic and more traffic means more recognition.

In this way, content helps a lot to bring in more new leads to your business.


Beat out your competitors


By doing original researches and presenting it authentically with solutions can easily distinguish you from others.

This sort of content usually gets the most views.

So if you can create your content in this way then beating your competitors is not a big deal at all.

Your content is another identity for your business.

So if you want to win the market, creating content can be the best solution ever!

Content marketing Ideas for Real Estate, real estate content marketing, real estate content, real estate content marketing ideas, property content marketing

As now you know why do you need real estate content creation, let’s learn about something new which is-

What Home sellers want to know-

  • How to get the best price for a home
  • How to get a mortgage with the best possible terms
  • How to choose the right real estate agent
  • Deciding whether to buy or rent a home

Done with the seller research right?

Now let’s dive into another important topic which is-

How to Create Real Estate Content


The content creation process has 3 main steps:

Find a common issue that many house buyers and seller’s face


First of all, what you need to do is research.

Study your buyer and seller’s persona.

This will automatically help you to find out the most common problem they face.

If you want to create the most suitable content for your customers, finding out their common problems will help you a lot.

So start your content creation process with this type of research activity and stick to a common issue that customers face.


Make a piece of content that addresses those issues and offers a solution


People love to hear about solutions.

So when you can provide suitable solutions for your potential customers, they will surely come to you.

As you have already found out the common issue of your customers.

Now it’s time to write about the solution to that issue.

It would be best if you can offer the solution through your company.

This way you can bring more leads to your business for sure.


Get in front of those house buyers and/or sellers with this piece of content


As you are done with the most crucial parts of content creation.

Now it’s time to bring it in front of your audiences.

Which means publishing.

Publish your content authentically and simply.

So that audience can consume your content without any difficulties.

Never forget to update your content after publishing.

People always seek updated information as it helps them to cope with the recent world.

So go and publish your content in front of your potential customers.


I believe now you know real estate content creation tactics.

So let’s get into our main and most awaited topic-

18 Content Marketing Ideas for Real Estate 2024


1. Property Content Marketing Ideas- Write Blogs


This is one of the most practiced real estate content creation ideas.

With blogging’s enormous popularity, it is only natural for real estate blogs to adapt.

The blogging industry is rapidly expanding.

The main reason is it is a cost-efficient and effective online marketing tool for real estate agents and brokers.

In your blog, you just need to be real and it is not that tough right?

77% of internet users read blogs. [Source: Hosting Tribunal]

So it is quite easy to catch online audiences through blogging.

Do not think that you need advanced skills in writing for blogs.

Not necessarily actually.

All you need is to find out your customer’s need and present it to them with concrete solutions.

With a little mixture of creativity and authenticity just start making your blog for business.


2. Property Content Marketing Ideas- Share Success stories


Who does not like to hear about success?

As you have reached here with your business count this as a success story too.

You can share success stories from your industry or recent stories.

These type of content marketing ideas for real estate gets huge responses on social sites.

Audiences get inspiration from this type of content.

So try to get the attention of your potential customers through this kind of unique real estate content marketing idea.

You can make videos on the stories or visuals.

Whatever you do just remember to make it easy to understand.


3. Property Content Marketing Ideas- Create lists of Do’s and Dont’s


Consider it as one of the easiest real estate content creation ideas.

The list is ultimately a time saver real estate content.

People usually love to go through list content.

So grab this opportunity and get ready for publishing lists of Do and Dont’s.

This list can be the benefit of using any product or any brand.

The choice is yours but does not try to follow rumors.

Experience everything by own or collect data from reliable sources then share it with your audiences.

Never miss an opportunity to gain trust from people and this trick can be the one.

So just go for these amazing content marketing ideas for real estate!


4. Property Content Marketing Ideas- Go for Storytelling


At a tactical level, the marketing message should be able to explain the finer points of real estate decision-making.

For example, tax breaks and easements.

However, real estate content marketing should convey a more holistic story that is centered on emotions rather than words.

Owning a house is a huge experience, and marketing should reflect the range of emotions and moments that go into such an event.

This may be achieved by using inspiring blog articles, first-person case studies, and video pilgrimages to convey a story in a linear format.

When people hear a story and can relate with them their reliability increases more on the brand.

And storytelling is one of the most proper real estate content marketing examples.

So start narrating stories for your potential customers as soon as possible.


5. Property Content Marketing Ideas- Publish Educational Videos


Video marketing is all the rage right now, and it’s not going away anytime soon.

It’s particularly appealing since it can be applied to a variety of strategies.

You can convert it into a blog post, share it on social media, turn it into a podcast, and so on.

When you sell any of your products try to make videos of the whole procedure and edit them in a professional way.

Trust me this sort of video can be a great asset to your real estate business.

Focus on your buyers and tell them to share their feeling about buying your product.

This kind of content gets the most reach as it is another type of social proof.

So try to publish educational videos from your website and see the magic!


6. Real Estate Content Ideas- Go for 360 and 3D Tours


This is one of the most unique real estate marketing ideas ever!

The use of virtual tours elevates the content of a listing to a new level.

A 360 tour on Facebook or YouTube is a lot more shareable asset than a dull listing video or, worse, a slideshow of the listed images.

Aside from the obvious benefit of letting buyers connect with the property before they’ve ever stepped foot in it.

It only requires a 360 camera, which is getting increasingly inexpensive.

Virtual tour software may be useful in various situations.

With these content marketing ideas for real estate, you can easily win your buyers’ trust too!

So do not worry and try out this amazing property content marketing idea to grow your business more.


7. Real Estate Content Ideas- Create Seller Guides


It can be one of the best real estate content for the website of your business.

A comprehensive guide that is available on more than one page may be a terrific lead magnet for capturing an email address and phone number.

This sort of content feels more “genuine” and valuable with a solid copy.

If a would-be house buyer comes to your site and gets a 350-page relocation guide, can you imagine his/her reaction?

Be sure that that person will definitely download that guide to get more reliable information.

In fact, the guide paid for itself because it included advertisements from local companies.

So do not forget to make a seller guide and add it to your website.


8. Real Estate Content Ideas- Promote helpful how-to videos


Consider this as one of the finest property content marketing ideas is to create how-to guide videos.

People want to have confirmation of what they hear or see.

Create how-to video content to guide your target audience.

However, make sure that your video is presented with proof and explained in a step-by-step manner.

You may quickly gain confidence with this method.

If at all feasible, include your experiences in one or two stages to increase the audience’s trust in your business.

And it is one of the most reliable real estate content marketing examples.

9. Property Content Marketing Ideas- Include testimonials to the website 


The past clients who are pleased with your services are your finest brand ambassadors.

Your brand will gain social clout as a result of their comments and reviews on your website.

Inquire of some of your best former clients if they would be willing to provide feedback in exchange for a testimonial.

Written testimonials are fine, but testimonials that include images or videos are much better.

This will easily create more brand recognition for your business.

And the audience will trust this sort of content without any doubt.

So count it as one of the best real estate website content ideas


10. Property Content Marketing Ideas- Generate slideshows


Audiences that prefer images to simple text may respond to multimedia presentations created from material on your website.

Using SlideShare to share your slideshows exposes your material to possibly thousands of people.

Slideshare is one of the best features of LinkedIn.

This sort of content saves more time than any other content.

You can also go for the real estate marketing ideas pdf version by turning your slideshows into it.

This is one of the most manageable real estate content marketing ideas.


11. Property Content Marketing Ideas- Set up a Google My Business page


This is another useful real estate website content ideas

You can customize and control how your real estate firm appears in Google Search and Maps listings with Google My Business.

Filling out your NAP (name, address, and phone number) profile will ensure that you appear in Google’s 3-pack map listing.

Because searchers pay attention to the aesthetic element of the: You want your agency to show up in the 3-pack because:

The call button on mobile devices, a visible map rating, a prominent website, and directions links.

Having your website featured in the top three ranking areas increases your chances of attracting excellent.

By setting up a Google my business page you can easily get more leads on your website too!


12. Property Content Marketing Ideas-  Offer Home Valuations


This is another unique real estate marketing idea.

Potential sellers want to know the value of their house.

Integrate a house appraisal tool into your website to get leads from sellers.

To access their property valuation report, your visitor must first input their address and then supply their email address and other details.

You now have a new seller lead to contact when they supply this information.

Because your house appraisal program has already collected the physical address, you may follow up by traditional mail if they refuse to sign up by email.


13. Property Content Marketing Ideas- Film an explainer video that goes into detail about your agency


With real estate explainer films, you can set yourself apart from other agents in your area.

Put on a black turtleneck and give a pitch as if you’re Steve Jobs (rest in peace).

Pretend to be a politician and tell them why you’re the best candidate for the position.

These films are often serious in nature, since they communicate your value proposition and what makes your firm successful and worthwhile to hire.

However, as previously said, personality plays a significant influence in buyer and seller decision-making.

So have some fun while still conveying the information that consumers need to know about your business.

This is a top-notch marketing idea for real estate companies.


14. Content Marketing Ideas for Real Estate- Answer buyer/seller questions 


Identifying questions that your target market is asking is an excellent method to generate blog post ideas.

You may discover these lists of questions using two tools:

Answer the public’s questions

People also inquire.

Answer the Public is a free application that uses your keyword search to produce a list of questions.

People Also Ask is a Google search tool that is available for free.

A chrome plugin called Keywords Everywhere is a third option for identifying intriguing queries to target.

It shows you related searches to any Google search (along with projected search volume).


15. Content Marketing Ideas for Real Estate- Create Pinterest boards 


Pinterest is an excellent tool for creating mood or informative boards related to listings.

Insert photos of your home, sceneries, and highlights from the surrounding region, as well as general buyer recommendations and guidance.

And do not forget to include your contact information as well as links to the listing’s page or landing page.

This way if anyone saw any good picture and wanted to have a space like a picture.

They will surely come to your website and contact you.

The easiest way to bring more leads to any website right?

So consider it as another unique property content marketing idea than ever!


16. Content Marketing Ideas for Real Estate- Use Instagram Stories


The most suitable marketing ideas for real estate companies undoubtedly.

The key to growing your Instagram brand is to master the art of persuading your followers to interact with you.

Instagram Stories gives you a way to generate interaction while also increasing brand recognition.

Running a giveaway or contest is one of the best ways to use Instagram Stories.

Direct followers to capture screenshots while watching your IG Live section and send them to you through direct message.

Choose a winner and reward them with something enjoyable or useful (a free book about qualifying for a loan, for example).

Using the approach outlined above can be applied to your other social media networks.

Use this trick with your Facebook Lives or tweets to encourage your Facebook and Twitter fans to follow you on Instagram


17. Content Marketing Ideas for Real Estate- Post Decor Tips on Reddit.


Before you get all worked up about how Reddit may assist your real estate marketing (or even what Reddit is),

keep in mind that the site isn’t merely the “first page of the internet,” as it claims.

On the site, there are countless “subreddit” forum boards devoted to the most specialized themes imaginable,

such as homeownership, house purchasing, and home selling.

Find ones were customers wanting to purchase or sell a house require expert assistance, as well as those where homeowners require mortgage or tax help.

And this is one of the best platforms for property content marketing.

So do not be late to make your business recognized by your audiences on this wonderful platform.


18. Content Marketing Ideas for Real Estate- Create in-depth graphs, charts, or maps.


Graphics are an important part of any real estate marketing strategy, but not just any will suffice.

If you can do Photoshop by spending your time honing,

you’ll be able to include eye-catching photos, charts, graphs, and other visual components in your blog and social media postings.

When that moment arrives, make sure your visuals teach your viewers something useful, such as the greatest portions of your local market.

You may also be a little sarcastic and create less detailed images.

Although a Real estate business customer and dealer jokes may appear cheesy, a chuckle might result in more website clicks and leads in your database.

Just make sure that your information is useful for your customer and the rest will make sense.

Content marketing Ideas for Real Estate, real estate content marketing, real estate content, real estate content marketing ideas, property content marketing

As you have got enough ideas for your business.

Now let’s see some essential things for your real estate content marketing.

Tools for Real Estate Content Creation




Evernote is currently the greatest note-taking app available.

It can be used on almost any device and allows you to view your notes and to-do lists from anywhere.

You may also attach PDFs, receipts, pictures, and whole websites, as well as make voice notes.

Evernote is a great tool for brainstorming, writing, and picking up where you left off on any device.

It’s especially useful if you’re like me and get ideas at unexpected times.

Simply open your phone and jot down a note for later; it will be saved to your computer as well.




Scrivener assists people who prefer to create longer pieces than 500 words in setting and sticking to writing objectives.

Scrivener is more than a word processor; it’s a writing environment designed specifically for authors.

There have been a few people who have used Scrivener to write full-fledged novels.

It has a nice mechanism that helps you to plan out a writing structure.




The Pomodoro Technique has been incorporated into the everyday work of several of us at AgentFire.

This method divides your task into productive pieces (known as Pomodoros) and then takes a brief rest.

This method is fantastic for maintaining mental focus and increasing overall creativity and productivity.

PomoDoneApp is one of the greatest apps for using the Pomodoro Technique.


Here I added 5 tips that will surely help you to make your real estate content more acceptable to your audiences.

Bonus tips


1. Not Only Sell Houses but also Sell Experiences

2. Become a Broader Resource

3. Set Goals and Track Progress

4. Go Beyond the Blog Post

5. Leverage Your Existing Network

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Wrapping Up –  Content Marketing Ideas for Real Estate 


In this idea guide, you have learned several concepts about content marketing ideas for real estate businesses.

These real estate business marketing ideas are used by thriving companies and industry leaders.

The next time you feel like you’re in a rut, you may pass the guide and select an idea that best suits your consumers.

Remember that real estate business owners’ main marketing tactic is building trust.

If you are authentic and can show it through your content ideas then you can win the market easily.

Another thing, creativity lies in you.

So you do not need to follow only those ideas for your real estate business.

Instead, you can create your own ideas for making your content.


Now, I’d like to hear the best marketing business ideas that you have used or using for your business.

Share your real estate content marketing ideas with us!


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Maxilin Catherine Gomes

Maxilin Catherine Gomes is an undergraduate business student who enjoys experimenting with the world of marketing via her proficiency in SEO. She doesn't have to put in any additional work to conduct relevant topic research, analyze traffic and search rankings, or discover the most popular visited websites for her articles since she enjoys doing so. She has spent the past decade devouring thrillers, romances, and detective books. For her, the best thing to do is to learn something new. She believes that everything in the world works together to help you reach your goals.